5 Killer Tools for Instagram That You Should Be Using

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Key takeaways

• Use Canva to create branded Instagram graphics with the free tier available, however, paid adds more assets.
• Use Hootsuite Analytics to run custom reports, analyze long-term data, monitor post performance and response times.
• Use InstaFollow to see who follows, who unfollowed and new followers so you can manage and engage connections.
• Use Iconosquare to track best posting times, review the last 30 days of post engagement and schedule content if preferred.

Introduction

Is Insta essential to your online marketing? Supercharge your profile and presence with these 5 totally essential tools for Instagram.

Are you looking for ways to maximize your company’s post on Instagram? Do you want to put more focus on the production of your social media ads? If so, then it all starts by equipping yourself with the best tools for Instagram.

Instagram is one of the best social media platforms for engaging your clientele and pushing your brand out to your target market. You can use stories, posts, and ads to share your story in a whole new light.

See below for several tools for business that can help you with that. Equip your business with the Instagram tools that are listed below.

1. Canva

Perhaps you understand the glaring need for more graphic design on your posts, but you don’t have the budget for it.

Maybe all of your online marketing pieces need a touch of design that helps them all match up with your brand. Whatever the case might be, Canva is the solution to your problems.

This helpful design app gives you access to a plethora of different design tools to make your content more lively. You can create posts, banners, stickers, photo frames, press release templates, and anything else that fits your fancy. 

This app does offer a paid membership, but even the free membership holds value. Either way, you’re getting access to a lot of different design pieces, the paid membership simply offers a bit more.

2. Hootsuite Analytics

Many people are already familiar with Hootsuite as an application. It offers a great deal of help to anyone that needs assistance in managing their content. Hootsuite can help you manage your post times, create awesome content, and so on.

However, the more impressive tool is Hootsuite Analytics. It can offer you a vast amount of data that not even Instagram allows itself to show you.

You can run custom reports at any time, analyze any data that’s on record (no matter how far back), monitor each post’s performance, study your account’s turnaround time in responding to comments, and so on.

By receiving data on your Instagram account, you can refine your approach to the social media outlet as a whole.

What mistakes are you making that’s causing you engagement? How can you quicken the response time to comments and direct messages from clients? What types of posts are generating the most intrigue from your followers? 

Understanding the good and bad of your current Instagram marketing strategy will help you see measurable results moving forward.

3. InstaFollow

If you’re looking to expand your presence on Instagram, then you’ll need social influencers to help you out. They can help you push your product or services more and get them in front of your target audience.

Using social influencers, especially on Instagram, will boost your company’s brand recall with its prospects. Once they see their favorite online personalities use a product, it will be branded on their brain. Pretty soon, they’ll want to buy it for themselves.

However, it can be difficult to find which social influencers are following you. Fortunately, InstaFollow streamlines that process. It briefs you on who all is following you, new users that have started following you, and people that unfollowed you as well.

This will help you manage your connections accordingly. For example, those that unfollowed you, you can try to win back. Those that have followed you for the first time, you can try to engage in more conversation with to build their brand loyalty.

Connection with your following is important. It’s the reason you spend all this time on posts, stories, ads, and so on. Knowing specifics on your followers gives you an advantage in connecting with them.

4. Iconosquare

The important thing to remember about your Instagram posts is that they can always be improved.

With Iconosquare, you can track the best times to be posting based on engagement and monitor all your posts from the last 30 days and see which posts are being interacted with most and which can be improved.

Iconosquare has a lot of the same features as Hootsuite. So if you prefer the analytics that Iconosquare provides you, then you can use it to help you with scheduling your content as well. This app offers the same benefits for Facebook posts as well.

5. Online Marketing Agency

Perhaps you feel like you’ve lost grip on your online marketing. Maybe you’re tired of feeling like your inexperience with social media is weighing your business down.

If so, then you should turn that weakness into a strength by outsourcing to an online digital marketing agency.

That way, your brand gets the experience and know-how that it needs from trained professionals in the industry. They can expose your brand to all the amazing features that Instagram has to offer.

Better yet, they have more resources that they can use to make your Instagram account an exact representation for your brand. It can help with lead generation, gaining more followers, higher sales conversions, and building customer loyalty with your prospects.

Be sure to reach out to an online marketing agency today and schedule a time for them to discuss new strategies for your Instagram account’s current layout.

Use These Tools for Instagram to Your Advantage

Now that you’ve seen several amazing tools for Instagram, it’s time for you to use them to your advantage.

Be sure to read this article about the different ways to improve your social media engagement and have clients flocking to your brand.

For more inquiries, please feel free to fill out our online contact form and we will be happy to assist you further!

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