Social Media

Influencers are largely trusted by their followers on social media, and marketing professionals are taking note.  According to data from Social Sprout, 74 percent of shoppers use social media to make a purchasing decision. With these influencers having millions of loyal followers, it’s easy to see why marketing professionals are allocating significant resources …

Are you looking to boost the engagement of your social media endeavors? If so, then you need to focus on the quality, not the quantity of your tactics. If you want to gain a competitive advantage in your industry, then it all starts with studying the way you’re currently pushing …

If you’re not running Instagram ads yet, you’re missing out on a huge chunk of the market. If you are running Instagram ads in your feed and stories, it’s important to make sure that you’re creating content that leads to conversions. The good news is that, if you’re struggling to …

It’s more important than ever for businesses to be attuned to digital marketing. Staying updated on new trends, tools and strategies is key to being successful in the digital marketplace. With the extreme saturation of digital marketing blogs, it can be overwhelming to know which are the best to follow. …

With the emergence of COVID-19 and the isolation period it’s caused, businesses all over the world have been forced to close their doors and either temporarily shut down or move to the digital sphere. For many businesses, such as marketing companies, online publications and many retail stores and fast food …

In the face of a public health crisis, it’s not only essential to communicate with your audience, but to ensure you’re communicating the right message to them. Social media is one of the best ways to interact with your clients and customers, since most people are frequently on their computers …

Building a business from the ground up and standing out in a highly competitive online world is no easy task. With so many websites and blogs readily available with just a quick search, small business owners may find themselves overwhelmed before they even begin attempting to build their online presence.  …

In such a digitally-driven era, opting out of having an active presence on social media is no longer an option for small businesses. Without a social media presence, your business is much less likely to stand out against your competitors and is at major risk of being forgotten about by …

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing …

Boasting over 1 billion users since 2018, Instagram has emerged as one of the most influential of all social platforms.  Since its launch in 2010, it has grown to be so much more than a simple photo and video-sharing social network. Today, Instagram is considered to be one of the …