Instagram is an essential component of business marketing. With an audience of over one billion users, Instagram has quickly become the ideal marketing platform. Businesses are able to grow their following and build rapport with prospective leads with ease. Research has even proven that nearly 11% of social media users utilize Instagram …
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Pinterest is a great way to mass market your products and platform. It reaches a large audience, is user-friendly, and is also affordable. It should definitely be a part of your social media marketing strategy, but reaching Pinterest’s millions of users is not as easy as just uploading a simple …
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Did you know that over 1.18 million businesses in Canada are small businesses? With all that competition, it can be challenging to make your brand stand out. The business industry encounters new trends regularly. However, one of the constants is social media advertising. And Facebook is one of the most …
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If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business. For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …
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A report by SproutSocial based on insights from over 20,000 of their users highlights the best times to post on each social media platform. Outside of the golden rule that content is king, knowing the best times to post on social media is crucial for for achieving optimal engagement. With …
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Are you working hard to increase your SEO rankings this year? No matter how user-friendly or fast your website may be, that’s only half of the battle. To be at the top of the search engines and overtake competitors, you need to engage in off-page SEO. Off-page SEO is the …
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Twitter has over 330 million users, so using it to grow your business is a good idea. Twitter marketing revolves around creating content that users will enjoy. Using the likes of tweets and advertisements, you can spread your name and increase conversions. By growing a Twitter audience, you’ll have an easier …
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Did you know Pinterest is one of the best sites for driving purchase intent? A study by Pinterest showed that 93% of users planned to make purchases on the platform. If you’re not already marketing on this site, you need to get on it right away. Don’t fret if you’re new to …
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Together, there are more than 4.1 million posts, comments, photos, and status updates made on Facebook EVERY MINUTE! There’s no denying that Facebook is a huge part of social media and an app that lots of people spend a good amount of time using. With that being said, it’s a no-brainer that …
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Influencers are largely trusted by their followers on social media, and marketing professionals are taking note. According to data from Social Sprout, 74 percent of shoppers use social media to make a purchasing decision. With these influencers having millions of loyal followers, it’s easy to see why marketing professionals are allocating significant resources …
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