For more information on Heart Marketing over Brain Marketing, check out the Digital Marketing Institute. While a myriad of marketing strategies exist that can support drive sales and increase consumer loyalty, it’s arguable that none are as effective as storytelling. Storytelling is one of the most efficient ways of tugging …
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Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager) With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …
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“We got 99 problems but digital marketing ain’t one” The Pre-Game: Wayne Gretzky’s Toronto is a historically rich restaurant located at 99 Blue Jays Way that opened in 1993. Throughout the restaurant you can find display cases adorned with a plethora of Wayne Gretzky’s memorabilia; from his first pair of …
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“Just because people spend hours flipping through their feeds with their fingertips, doesn’t mean your ad has to stick out like a sore thumb.” In the world of digital marketing, content is king. No matter what product or service you are advertising, it will be difficult to generate any interest …
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Besides making a profit, pleasing the customer has always been the primary goal of business. In fact, the two are more inextricably linked than you might think. And, in the digital world, customer service operates very differently. Our motto is: “The 24-hour world requires 24-hour attention” – this is especially …
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Wait, you actually thought we were going to write an article like that? If you’re reading this, you just proved that clickbait works. But what impact does it have on particular digital marketing metrics? Everyone is familiar with the term ‘Click-Bait’. Advertisers, bloggers, and even YouTubers lure you into making …
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Instagram is a great way to showcase your brand. More specifically, it’s a great place to flaunt your business’s creative assets, such as well edited videos, high-quality photos, and more. These are often the creative assets that can attract audiences to your business page while users browse elsewhere within the …
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Before most writers start to write their piece, they usually think about who they are writing for. What will their target audience be interested in…what will make them click? The most common mistake is writers create content for print and post it online. They write content for people who will …
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