Social Media

If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business.  For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …

A report by SproutSocial based on insights from over 20,000 of their users highlights the best times to post on each social media platform.  Outside of the golden rule that content is king, knowing the best times to post on social media is crucial for for achieving optimal engagement. With …

Are you working hard to increase your SEO rankings this year? No matter how user-friendly or fast your website may be, that’s only half of the battle. To be at the top of the search engines and overtake competitors, you need to engage in off-page SEO.  Off-page SEO is the …

Twitter has over 330 million users, so using it to grow your business is a good idea. Twitter marketing revolves around creating content that users will enjoy. Using the likes of tweets and advertisements, you can spread your name and increase conversions. By growing a Twitter audience, you’ll have an easier …

Did you know Pinterest is one of the best sites for driving purchase intent? A study by Pinterest showed that 93% of users planned to make purchases on the platform. If you’re not already marketing on this site, you need to get on it right away. Don’t fret if you’re new to …

Together, there are more than 4.1 million posts, comments, photos, and status updates made on Facebook EVERY MINUTE! There’s no denying that Facebook is a huge part of social media and an app that lots of people spend a good amount of time using. With that being said, it’s a no-brainer that …

Influencers are largely trusted by their followers on social media, and marketing professionals are taking note.  According to data from Social Sprout, 74 percent of shoppers use social media to make a purchasing decision. With these influencers having millions of loyal followers, it’s easy to see why marketing professionals are allocating significant resources …

Are you looking to boost the engagement of your social media endeavors? If so, then you need to focus on the quality, not the quantity of your tactics. If you want to gain a competitive advantage in your industry, then it all starts with studying the way you’re currently pushing …

If you’re not running Instagram ads yet, you’re missing out on a huge chunk of the market. If you are running Instagram ads in your feed and stories, it’s important to make sure that you’re creating content that leads to conversions. The good news is that, if you’re struggling to …

It’s more important than ever for businesses to be attuned to digital marketing. Staying updated on new trends, tools and strategies is key to being successful in the digital marketplace. With the extreme saturation of digital marketing blogs, it can be overwhelming to know which are the best to follow. …