Social Media

Social media has not only changed the way that people communicate, but also the way that people interact with brands. The two-way-flow of the social media world offers a unique opportunity for brands to connect with specific audiences and market their products in innovative ways.

9 Influencer Marketing Examples That Will Inspire You

Influencer marketing

Influencers are largely trusted by their followers on social media, and marketing professionals are taking note.  According to data from Social Sprout, 74 percent of shoppers use social media to make a purchasing decision. With these influencers having millions of loyal followers, it’s easy to see why marketing professionals are allocating significant resources …

Read More »