Social Media

If you are a Canadian with an account on Instagram, you’ve probably noticed a recent and rather radical change to the social media platform. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a …

Small business marketing has changed significantly in the previous decade, as consumers turn to online resources to research their purchases. A large part of remaining competitive as a small business in the digital marketing industry is learning to harness the power of the internet. Elite Digital has compiled the top …

Digital marketing revolutionized the world of business in the early 2000s, and has continued to be a powerful tool for businesses both big and small. 2019 is shaping up to be an interesting year for online marketing, with everything from AI (artificial intelligence), to advanced SEO, data measurement, and social …

The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …

For more information on Heart Marketing over Brain Marketing, check out the Digital Marketing Institute. While a myriad of marketing strategies exist that can support drive sales and increase consumer loyalty, it’s arguable that none are as effective as storytelling. Storytelling is one of the most efficient ways of tugging …

Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager)  With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …

“We got 99 problems but digital marketing ain’t one” The Pre-Game: Wayne Gretzky’s Toronto is a historically rich restaurant located at 99 Blue Jays Way that opened in 1993. Throughout the restaurant you can find display cases adorned with a plethora of Wayne Gretzky’s memorabilia; from his first pair of …

Besides making a profit, pleasing the customer has always been the primary goal of business. In fact, the two are more inextricably linked than you might think. And, in the digital world, customer service operates very differently. Our motto is: “The 24-hour world requires 24-hour attention” – this is especially …

Wait, you actually thought we were going to write an article like that? If you’re reading this, you just proved that clickbait works. But what impact does it have on particular digital marketing metrics? Everyone is familiar with the term ‘Click-Bait’. Advertisers, bloggers, and even YouTubers lure you into making …