When it comes to Instagram, there are a few reasons why it serves a greater purpose than scrolling through people’s photos. Since 60 percent of its users log on every day and spend about 30 minutes at a time on the platform, it’s a great tool for digital marketing as well. In …
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Instagram is an essential component of business marketing. With an audience of over one billion users, Instagram has quickly become the ideal marketing platform. Businesses are able to grow their following and build rapport with prospective leads with ease. Research has even proven that nearly 11% of social media users utilize Instagram …
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A report by SproutSocial based on insights from over 20,000 of their users highlights the best times to post on each social media platform. Outside of the golden rule that content is king, knowing the best times to post on social media is crucial for for achieving optimal engagement. With …
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Influencers are largely trusted by their followers on social media, and marketing professionals are taking note. According to data from Social Sprout, 74 percent of shoppers use social media to make a purchasing decision. With these influencers having millions of loyal followers, it’s easy to see why marketing professionals are allocating significant resources …
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Are you looking to boost the engagement of your social media endeavors? If so, then you need to focus on the quality, not the quantity of your tactics. If you want to gain a competitive advantage in your industry, then it all starts with studying the way you’re currently pushing …
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If you’re not running Instagram ads yet, you’re missing out on a huge chunk of the market. If you are running Instagram ads in your feed and stories, it’s important to make sure that you’re creating content that leads to conversions. The good news is that, if you’re struggling to …
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Boasting over 1 billion users since 2018, Instagram has emerged as one of the most influential of all social platforms. Since its launch in 2010, it has grown to be so much more than a simple photo and video-sharing social network. Today, Instagram is considered to be one of the …
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If you’re a Canadian with an Instagram account, you’ve probably noticed their recent and rather drastic change of hiding likes from users. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets …
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Besides making a profit, pleasing the customer has always been the primary goal of business. In fact, the two are more inextricably linked than you might think. And, in the digital world, customer service operates very differently. Our motto is: “The 24-hour world requires 24-hour attention” – this is especially …
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With over 1 billion monthly active users, Instagram is a great platform to use to showcase your brand. More specifically, it’s a great place to flaunt your business’s creative assets, with well-edited videos, high-quality photos and so much more. These are often the creative assets that can attract audiences to …
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