One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it? Many business owners choose to calculate the value of their marketing …
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Boasting over 1 billion users since 2018, Instagram has emerged as one of the most influential of all social platforms. Since its launch in 2010, it has grown to be so much more than a simple photo and video-sharing social network. Today, Instagram is considered to be one of the …
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With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also …
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If you’re a Canadian with an Instagram account, you’ve probably noticed their recent and rather drastic change of hiding likes from users. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets …
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Wait! What Happened to SEO? You made it to 2019 and so did SEO. It’s true – some of the top SEO trends for this year are reminiscent of what you likely already know, but what’s changed can’t be overlooked. Staying on top of the best SEO practices for 2019 …
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When it comes to email marketing, one of the most important indicators of success is how many people are actually opening your emails. An email that is never opened has zero impact on its recipient, and so it is essential to get your contacts interested enough in your content to …
Read More »It’s a new calendar year, which means there are countless new opportunities ahead to expand your brand by growing your subscriber list. Keep the lessons learned last year in mind and add these five subscriber expansion tips to your 2017 workflow. Offer an Exclusive Opportunity It’s a nearly objective fact …
Read More »Social media lets us connect with literally everyone. It gives us continuous information right to our feeds with everything from how to get your baby to sleep to how to build a car. If it’s even a little interesting, it gets shared on social media. This might make you surmise …
Read More »Even though it is gaining traction as a marketing channel, SMS marketing still remains one of the most underrated. Companies now understand that SMS can be more than just that informal communication channel between friends. However, not many realize its huge potential when it comes to reaching the masses. Text …
Read More »Running a personal social media account might seem like a breeze, so when it comes to doing the same for their businesses, many business owners approach the exercise with the same attitude. Beginners often end up running into challenges at the start which derail their social media marketing strategies. Here …
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