TikTok has rapidly grown into one of the most popular social media platforms in just a short period of time. Launched in 2017, it became the number one most downloaded app in 2020 and was ranked the third fastest growing brand of 2020 by Morning Consult. It’s estimated that the …
Read More »The Best Times to Post On Social Media in 2021
A report by SproutSocial based on insights from over 20,000 of their users highlights the best times to post on each social media platform. Outside of the golden rule that content is king, knowing the best times to post on social media is crucial for for achieving optimal engagement. With …
Read More »Best Digital Marketing Trends in 2020
Digital marketing trends are constantly changing, making it difficult for businesses to keep track. Although digital marketing has been a growing industry throughout the years, the reliance on it during the outbreak has reached new heights. It’s more important than ever to stay in touch with the latest practices to …
Read More »Improving Your Social Media Presence as a Small Business
In such a digitally-driven era, opting out of having an active presence on social media is no longer an option for small businesses. Without a social media presence, your business is much less likely to stand out against your competitors and is at major risk of being forgotten about by …
Read More »Customer Lifetime Value: What it is and How to Measure it
One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it? Many business owners choose to calculate the value of their marketing …
Read More »Tips and Tricks for Building Your Instagram Presence
Boasting over 1 billion users since 2018, Instagram has emerged as one of the most influential of all social platforms. Since its launch in 2010, it has grown to be so much more than a simple photo and video-sharing social network. Today, Instagram is considered to be one of the …
Read More »The Dos and Don’ts of Partnership Marketing
With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also …
Read More »Everything You Need to Know About Instagram Hiding Likes
If you’re a Canadian with an Instagram account, you’ve probably noticed their recent and rather drastic change of hiding likes from users. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets …
Read More »The Top 8 SEO Trends for 2019
Wait! What Happened to SEO? You made it to 2019 and so did SEO. It’s true – some of the top SEO trends for this year are reminiscent of what you likely already know, but what’s changed can’t be overlooked. Staying on top of the best SEO practices for 2019 …
Read More »The Truth Behind Emojis and Email Open Rates
When it comes to email marketing, one of the most important indicators of success is how many people are actually opening your emails. An email that is never opened has zero impact on its recipient, and so it is essential to get your contacts interested enough in your content to …
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