Email marketing is one of the oldest and most widely used forms of digital marketing. As a pioneer in the space, we have adapted our email marketing strategies and tactics to be among the most cutting-edge in the digital marketing industry today.

Why Email Marketing Is Still Relevant In 2022

Person reading e-mail on smartphone, receive new message

Email marketing is a popular marketing strategy where you reach out to previous customers, subscribers, or users via email. Topics can be centred around promoting new content on your website, running promotions, making announcements, or other important items for your business. It’s so popular that 69% of businesses spend time and money …

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So You Want To Email Market To Millennials?

Group of young people on laptops

Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every digital marketer longs to attract millennials since they’re the largest living generation with such tech-driven nature. Still, there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing the …

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5 Reasons Why Emails Bounce (and How to Fix These Problems)

Stressed businessman

Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With …

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Is Email Marketing Like Music?

Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …

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Essential Tips For Email Marketing Success in 2017

There’s really no debate about the effectiveness of emailing or its ability to grab people’s attention, generate more leads and boost sales for a business. Emailing as a productive, results-driven marketing strategy has been proven time and time again, but what has also been proven is that it needs to …

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