Email

Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every marketer longs to attract millennials — since they’re the largest living generation with such tech-driven natures — but there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing …

Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With …

As a small business, chances are you skip out on a lot of the official red tape that comes with conducting business like the larger organizations in your marketplace. While handling your social media accounts without professional assistance or building your own website might work out some of the time, …

Strategic email marketing strategies have been proven time and time again to be an extremely effective way to grow a business. If you’re not convinced, then you might be doing something wrong. In fact, there are several common mistakes that many people make with their email marketing strategies that may …

Many claim that email marketing is the be-all and end-all of digital marketing strategies. While there are statistics to prove this fact, it’s still important to recognize that email marketing is just one option of many for building brand awareness and initiating audience engagement. Just like any other marketing strategy, …

Email marketing is a staple in digital strategy in 2019, but how can you make sure that your campaign is effective? The basics of email marketing are easy to learn, and taking the time to master the fundamental dos and don’ts will ensure that you avoid sending out email spam, …

Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …

When it comes to email marketing, one of the most important indicators of success is how many people are actually opening your emails. An email that is never opened has zero impact on its recipient, and so it is essential to get your contacts interested enough in your content to …

There’s really no debate about the effectiveness of emailing or its ability to grab people’s attention, generate more leads and boost sales for a business. Emailing as a productive, results-driven marketing strategy has been proven time and time again, but what has also been proven is that it needs to …