Email marketing is a popular marketing strategy where you reach out to previous customers, subscribers, or users via email. Topics can be centred around promoting new content on your website, running promotions, making announcements, or other important items for your business. It’s so popular that 69% of businesses spend time and money …
Read More »The Impact of Apple’s Ground-Breaking Mail Privacy Protection on Email Marketing
“Privacy has been central to all our work at Apple from the beginning. Every year, we push ourselves to develop new technology that’ll allow users to take more control of their data and make better-informed decisions about whom they share it with. Various innovative features have been incorporated into this …
Read More »So You Want To Email Market To Millennials?
Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every digital marketer longs to attract millennials since they’re the largest living generation with such tech-driven nature. Still, there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing the …
Read More »5 Reasons Why Emails Bounce (and How to Fix These Problems)
Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With …
Read More »5 Common Mistakes of Email Marketing
Strategic email marketing has been proven time and time again to be an extremely effective way to grow a business. And if you’re not convinced, then you might be doing something wrong. In fact, there are several common mistakes people make while sending emails that seem minor but can have …
Read More »The Advantages and Disadvantages of Email Marketing
Many marketing experts out there claim that email marketing is the be-all and end-all of digital marketing strategies. While email marketing can be effective, it’s important to realize it’s just one way of many to build brand awareness and engage an audience. It’s important to consider both sides of email …
Read More »The Dos and Don’ts of Email Marketing
Email marketing is a staple in digital strategy in 2019, but how can you make sure that your campaign is effective? The basics of email marketing are easy to learn, and taking the time to master the fundamental dos and don’ts will ensure that you avoid sending out email spam, …
Read More »Is Email Marketing Like Music?
Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …
Read More »The Truth Behind Emojis and Email Open Rates
When it comes to email marketing, one of the most important indicators of success is how many people are actually opening your emails. An email that is never opened has zero impact on its recipient, and so it is essential to get your contacts interested enough in your content to …
Read More »Essential Tips For Email Marketing Success in 2017
There’s really no debate about the effectiveness of emailing or its ability to grab people’s attention, generate more leads and boost sales for a business. Emailing as a productive, results-driven marketing strategy has been proven time and time again, but what has also been proven is that it needs to …
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