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Are you working hard to increase your SEO rankings this year? No matter how user-friendly or fast your website may be, that’s only half of the battle. To be at the top of the search engines and overtake competitors, you need to engage in off-page SEO.  Off-page SEO is the …

Did you know that website design affects SEO and website engagement? Because of this, it is so important to use website designs that boost these.  Whether you have a new website or would like to improve an old one, researching website design ideas is crucial if you want to have …

Is Insta essential to your online marketing? Supercharge your profile and presence with these 5 totally essential tools for Instagram. Are you looking for ways to maximize your company’s post on Instagram? Do you want to put more focus on the production of your social media ads? If so, then …

Building a business from the ground up and standing out in a highly competitive online world is no easy task. With so many websites and blogs readily available with just a quick search, small business owners may find themselves overwhelmed before they even begin attempting to build their online presence.  …

In such a digitally-driven era, opting out of having an active presence on social media is no longer an option for small businesses. Without a social media presence, your business is much less likely to stand out against your competitors and is at major risk of being forgotten about by …

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing …

Strategic email marketing has been proven time and time again to be an extremely effective way to grow a business. And if you’re not convinced, then you might be doing something wrong.  In fact, there are several common mistakes people make while sending emails that seem minor but can have …

Many marketing experts out there claim that email marketing is the be-all and end-all of digital marketing strategies. While email marketing can be effective, it’s important to realize it’s just one way of many to build brand awareness and engage an audience. It’s important to consider both sides of email …

Boasting over 1 billion users since 2018, Instagram has emerged as one of the most influential of all social platforms.  Since its launch in 2010, it has grown to be so much more than a simple photo and video-sharing social network. Today, Instagram is considered to be one of the …

As search engines continue to evolve and constantly change their ranking criteria, it can make you wonder whether you should be bothering with search engine optimization (SEO) at all. After all, Google looks at more than 200 factors to decide where each page will appear in the search results. The …