High-quality content is an essential component of your marketing strategy. However, it’s just part of the equation. It’s equally as important to measure your marketing efforts. Without the right analytics, you could be making mistakes every day in your marketing decisions. It’s time to build an analytics strategy instead. Marketing …
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If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business. For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …
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Running a successful business or brand online not only requires the ability to deliver high-quality products, but also to drive people to complete a desired action on your website. Your website’s conversion rate is determined by the number of leads or sales your website generates based on the number of …
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One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it? Many business owners choose to calculate the value of their marketing …
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How to Use Google Optimize to Boost Conversions Google Analytics just updated Google Optimize making it even easier to help organizations boost their conversions when they use it to analyze their websites and AdWords banners. Optimize now directly connects experiments with AdWords, making optimization of keywords, accounts, and more way …
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