Analytics

Data and numbers mean nothing without analysis. Get the inside scoop on what the metrics really mean and how to track them from some of the industry’s top Digital Marketing Analysts.

Apple iOS 14.5 Privacy Update: How Will The Apple iOS Changes Impact Digital Marketers?

Apple ios 14.5 privacy update impact on digital marketers

If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business.  For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …

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How To Use Google Optimize to Boost Conversions

How to Use Google Optimize to Boost Conversions Google Analytics just updated Google Optimize making it even easier to help organizations boost their conversions when they use it to analyze their websites and AdWords banners. Optimize now directly connects experiments with AdWords, making optimization of keywords, accounts, and more way …

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