Digital Advertising

For more information on Heart Marketing over Brain Marketing, check out the Digital Marketing Institute. While a myriad of marketing strategies exist that can support drive sales and increase consumer loyalty, it’s arguable that none are as effective as storytelling. Storytelling is one of the most efficient ways of tugging …

Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager)  With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …

Today marks a milestone for us here at ELITE Digital. Canadian Business has released the ‘Growth 500’ list, which ranks Canadian Businesses on five-year revenue growth, profiling the country’s most successful entrepreneurial businesses – we are honoured to announce that not only did we make this list, but that we …

As a new member of the Project Management team, I swiftly dug up some tips and tricks on how to achieve success in digital marketing campaigns and projects. Here’s a peek at my playbook of  “must-do’s” for all project managers—aspiring, beginners, and experienced alike. Communication, obviously. The ability to communicate …

The Sit Down This week I sat down with a few of our devs to pick their brains on some concepts we could write about for the blog. Full-Stack Developers TK and Arash joined me at our in-office park, complete with faux-grass, authentic hand-made Adirondack chairs, wooden picnic table, strung …

“We got 99 problems but digital marketing ain’t one” The Pre-Game: Wayne Gretzky’s Toronto is a historically rich restaurant located at 99 Blue Jays Way that opened in 1993. Throughout the restaurant you can find display cases adorned with a plethora of Wayne Gretzky’s memorabilia; from his first pair of …

When was the last time you were on the internet and didn’t see a video? Whether it’s on social media, entertainment platforms like YouTube, or even a landing page, videos are taking over the internet. In 2020, it is believed that consumer internet traffic will be 80% video related. The …

The world of digital marketing is extremely competitive. As such, it’s critical for each business to have a unique digital strategy that will make themselves stand out above the competition. One unique way is through voice search. With voice technology, the futuristic possibilities are endless. Voice search is a tactic …

Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …