Digital Advertising

Email marketing is a popular marketing strategy where you reach out to previous customers, subscribers, or users via email. Topics can be centred around promoting new content on your website, running promotions, making announcements, or other important items for your business. It’s so popular that 69% of businesses spend time and money …

Did you know social media is one of the most powerful tools that businesses can use to expand their digital presence and effectively sell products? Different social media sites can serve different purposes, and help businesses effectively reach a target audience. Global users are on social media sites for an average …

There are around 5.03 billion internet users globally. With this many people online, you need to make sure your business has a strong online presence if you want it to grow and succeed. As we move into the world of Web3, some changes are happening that will affect how businesses need to perform online. …

The school season has officially kicked off. Over the last few weeks, parents have needed to start shopping for school supplies including laptops, backpacks and snacks. For business owners, the back-to-school season is a good opportunity to increase product exposure and generate more revenue through digital marketing.  Preparing for Back-to-School …

Digital marketing has come to rely on a new metric called conversion rates. Ever heard of it? There’s no need to panic! A conversion strategy is your opportunity to turn site visitors into loyal customers. Keep reading to learn about what conversion rates are and 5 ways to utilize them to …

Did you know that, on average, only 2% of web traffic converts on the first visit to a site? That means a whopping 98% of the audience your digital marketing attracts doesn’t buy anything! When you invest your time and money into earning that traffic, converting just 2% is a big blow. Fortunately, you …

Amazon was responsible for 45% of all e-commerce spending in the United States in 2019.  In fact, even if they don’t buy from Amazon, many shoppers begin their search on Amazon. Naturally, this makes Amazon one of the most important platforms for retailers worldwide. But with lots of customers comes lots of competition. …

When it comes to Instagram, there are a few reasons why it serves a greater purpose than scrolling through people’s photos. Since 60 percent of its users log on every day and spend about 30 minutes at a time on the platform, it’s a great tool for digital marketing as well. In …

Even as the economy slows, it’s not the time to put the brakes on your digital marketing efforts. It’s time to put your foot on the gas, as that’s what other businesses are doing right now. Two in three companies intend to increase their digital marketing budget this year.  You’ll need to …

Today, it seems like we don’t need to use the word “digital” when we talk about digital marketing. Everything is online, right? Well, did you know that only 66% of businesses use online advertisements? If your business hasn’t committed to a serious digital marketing strategy, then it’s time to catch up. It …