Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

5 Web Accessibility Evaluation Tools You Should Equip to Ensure AODA Compliance

“Disability is not the problem. Poor accessibility is.”– Anonymous Even the top giants like Netflix, Amazon, Nike, Burger King have been sued over website accessibility. More than a billion people live with some sort of disability.  These days, website accessibility is, undoubtedly, a basic human right.  That’s the reason it’s …

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Apple iOS 14.5 Privacy Update: How Will The Apple iOS Changes Impact Digital Marketers?

Apple ios 14.5 privacy update impact on digital marketers

If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business.  For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …

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What Is SEM? Top 7 Tips for Beginners

SEM advertising illustration

The global pandemic has forced a variety of consumers to turn to online shopping. Because of this, more people are shopping online than ever before. As such, companies and businesses that use search engine marketing can stay successful in these trying times. A search of marketing consists of two key …

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