This year, we decided to run a social experiment with the ultimate goal of shedding some light on the impact that cannabis legalization may have on one of the most coveted entertainment events of the year – the Super Bowl. We polled one thousand Canadians to see how they plan …
Read More »Year in Review: Digital Marketing Trends of 2018
Digital marketing is one of the most popular industries today with the advent of the internet, social media, and smartphone technology. Knowing how to properly and effectively market to a target audience is essential for companies looking to stand out and expand rapidly today. Understanding some of the top digital …
Read More »Top 6 Digital Marketing Trends of 2019
Digital marketing revolutionized the world of business in the early 2000s, and has continued to be a powerful tool for businesses both big and small. 2019 is shaping up to be an interesting year for online marketing, with everything from AI (artificial intelligence), to advanced SEO, data measurement, and social …
Read More »Giving Your Brand “Presence”: 5 Essential Marketing Strategies for the Holidays
The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …
Read More »5 Tips for Effective ‘Heart Marketing’
For more information on Heart Marketing over Brain Marketing, check out the Digital Marketing Institute. While a myriad of marketing strategies exist that can support drive sales and increase consumer loyalty, it’s arguable that none are as effective as storytelling. Storytelling is one of the most efficient ways of tugging …
Read More »Let’s Be Blunt About Cannabis Marketing
Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager) With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …
Read More »From Basement to Big Leagues: Elite Digital Ranks Among Canada’s Top 500 Fastest Growing Companies
Today marks a milestone for us here at ELITE Digital. Canadian Business has released the ‘Growth 500’ list, which ranks Canadian Businesses on five-year revenue growth, profiling the country’s most successful entrepreneurial businesses – we are honoured to announce that not only did we make this list, but that we …
Read More »5 Tips from a Project Manager’s Playbook
As a new member of the Project Management team, I swiftly dug up some tips and tricks on how to achieve success in digital marketing campaigns and projects. Here’s a peek at my playbook of “must-do’s” for all project managers—aspiring, beginners, and experienced alike. Communication, obviously. The ability to communicate …
Read More »Happy Devs? That’s Just Code for ‘Coffee and Ping-Pong’
The Sit Down This week I sat down with a few of our devs to pick their brains on some concepts we could write about for the blog. Full-Stack Developers TK and Arash joined me at our in-office park, complete with faux-grass, authentic hand-made Adirondack chairs, wooden picnic table, strung …
Read More »Shooting for Greatness: Digital Tactics for the 25th Anniversary of Wayne Gretzky’s Toronto
“We got 99 problems but digital marketing ain’t one” The Pre-Game: Wayne Gretzky’s Toronto is a historically rich restaurant located at 99 Blue Jays Way that opened in 1993. Throughout the restaurant you can find display cases adorned with a plethora of Wayne Gretzky’s memorabilia; from his first pair of …
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