Digital Advertising

Virtual and augmented reality (VR and AR) have been around for a while now. However, they are starting to make their way into the world of digital marketing in a big way. These technologies offer a unique and immersive way for businesses to connect with their customers, and they are …

Google Ads, formerly known as Google AdWords, is a powerful advertising platform that enables businesses of all sizes to reach potential customers through search engine results and other websites. About 56.1% of search ad revenue in the USA belongs to Google. That’s a significant amount! Google ads are an effective …

Digital marketing is an ever-evolving field, with new technologies and strategies emerging all the time. Staying on top of the latest digital marketing trends is essential for businesses looking to succeed in the digital space. As we enter the new year, it’s essential for businesses to stay up-to-date on the …

Whether you’re new to digital marketing or you’re a seasoned pro from the early days of SEO, you’ve probably seen your fair share of jargon. Marketing acronyms like SEO and SEM are both numerous and confusing, which doesn’t make it easy to feel confident about finding the right strategy. However, if …

Did you know that people celebrate Boxing Day in countries such as Australia, Austria, Canada, Germany, the United Kingdom, and Hong Kong? Along with Christmas, people around the world celebrate Boxing Day as the last shopping event before the end of the year. Many businesses as part of their Boxing Day marketing …

Did you know that advertising budgets significantly increase during the holiday season? Not only that but website clicks and traffic increase from more shoppers browsing online for gifts during the holiday season. If you are a small business, you want to make sure you have a digital marketing strategy that stands out for …

Are you hoping for an increase in sales over the holiday period but not sure how to make it happen? It can be tough to keep up with the latest eCommerce best practices, especially during the hectic holiday season.  But don’t worry, we’ve got your back. The holidays are a …

About 75% of marketers agree that Google is becoming the new homepage for local businesses. In fact, 64% of consumers use Google Business to find business addresses and phone numbers. Without a strong search engine optimization (SEO) strategy, however, you could miss the chance to reach local customers. Read on to learn …

The world’s most prominent music streaming platform, Spotify, recently announced that it has 182 million subscribers. Meanwhile, more than 420 million people tune into Spotify at least once a month. Spotify’s global domination points to an interesting fact: audio content is not dead. Like the rest of the world’s content, audio …

We’re living in an ever-increasing digital world which means it’s up to businesses to adjust and optimize digital technologies for marketing purposes. One way to do so is through strategic mobile marketing.  Statistics show that an emphasis on mobile phones is critical to any business’s successful digital marketing strategy. It’s suggested …