Digital Advertising

The global pandemic has forced a variety of consumers to turn to online shopping. Because of this, more people are shopping online than ever before. As such, companies and businesses that use search engine marketing can stay successful in these trying times. A search of marketing consists of two key …

In March 2020, Google announced that they would be moving to mobile-first indexing for the whole web. They planned to have this in place by September. The search engine giant has been experimenting with mobile-first indexing since 2016. In 2019, they enabled mobile-first indexing for all new websites. The move to indexing …

Did you know Pinterest is one of the best sites for driving purchase intent? A study by Pinterest showed that 93% of users planned to make purchases on the platform. If you’re not already marketing on this site, you need to get on it right away. Don’t fret if you’re new to …

Get a glimpse into the dark world of black hat SEO and how it’s leveraged by organizations – illustrated by Craig Kielburger’s WE Charity 2018 & 2019 incidents Gaining traction in the news this week is a WE Charity incident involving the use of Google search algorithm manipulation. According to …

Search is still the number one method for driving traffic to content sites. It even beats social media by over 300%. In fact, conversion rates from search are 10 times higher than from social media.  Despite the many benefits of search engine optimization (SEO), some businesses are falling behind. Without SEO, you’re making …

There are 6 million blog posts going up on the internet every day. Needless to say, this can mean it’s difficult to get your blog to stand out. Getting ready to write your first blog post can be an intimidating experience. You might feel like you have nothing new to say, or …

By 2020, B2B digital commerce revenues will nearly double. Meanwhile, global revenue from offline channels will decrease by almost 20%. If you want to maximize sales, you need to utilize digital marketing to boost your business. Keep reading to discover the top 11 advantages of online marketing. By creating a strong digital marketing strategy, …

Are you doing what it takes to get your brand in front of tons of potential customers? Without making others aware of your company, it makes it difficult for potential customers to even find you. A key way to grow your audience, retain customers, and boost profits is to build …

Search marketing is one of the best ways to bring in new leads. In fact, website visitors that arrive through a pay-per-click (PPC) ad are 50% more likely to make a purchase than organic visitors. However, trying PPC advertising without a plan could cause you to lose more money than you make …

Influencers are largely trusted by their followers on social media, and marketing professionals are taking note.  According to data from Social Sprout, 74 percent of shoppers use social media to make a purchasing decision. With these influencers having millions of loyal followers, it’s easy to see why marketing professionals are allocating significant resources …