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Digital Advertising

Traditional marketing has evolved. The analog-to-digital switchover has brought with it new, innovative, and ubiquitous ways of transmitting knowledge, ideas, and advertisements to the world. If you’re looking for that ‘Elite Level’ of digital marketing news and information, you’re in the right place.

Shooting for Greatness: Digital Tactics for the 25th Anniversary of Wayne Gretzky’s Toronto

“We got 99 problems but digital marketing ain’t one” The Pre-Game: Wayne Gretzky’s Toronto is a historically rich restaurant located at 99 Blue Jays Way that opened in 1993. Throughout the restaurant you can find display cases adorned with a plethora of Wayne Gretzky’s memorabilia; from his first pair of …

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How To Use Google Optimize to Boost Conversions

How to Use Google Optimize to Boost Conversions Google Analytics just updated Google Optimize making it even easier to help organizations boost their conversions when they use it to analyze their websites and AdWords banners. Optimize now directly connects experiments with AdWords, making optimization of keywords, accounts, and more way …

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Is Email Marketing Like Music?

Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …

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