As a new member of the Project Management team, I swiftly dug up some tips and tricks on how to achieve success in digital marketing campaigns and projects. Here’s a peek at my playbook of “must-do’s” for all project managers—aspiring, beginners, and experienced alike. Communication, obviously. The ability to communicate …
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The Sit Down This week I sat down with a few of our devs to pick their brains on some concepts we could write about for the blog. Full-Stack Developers TK and Arash joined me at our in-office park, complete with faux-grass, authentic hand-made Adirondack chairs, wooden picnic table, strung …
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“We got 99 problems but digital marketing ain’t one” The Pre-Game: Wayne Gretzky’s Toronto is a historically rich restaurant located at 99 Blue Jays Way that opened in 1993. Throughout the restaurant you can find display cases adorned with a plethora of Wayne Gretzky’s memorabilia; from his first pair of …
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How to Use Google Optimize to Boost Conversions Google Analytics just updated Google Optimize making it even easier to help organizations boost their conversions when they use it to analyze their websites and AdWords banners. Optimize now directly connects experiments with AdWords, making optimization of keywords, accounts, and more way …
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When was the last time you were on the internet and didn’t see a video? Whether it’s on social media, entertainment platforms like YouTube, or even a landing page, videos are taking over the internet. In 2020, it is believed that consumer internet traffic will be 80% video related. The …
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The world of digital marketing is extremely competitive. As such, it’s critical for each business to have a unique digital strategy that will make themselves stand out above the competition. One unique way is through voice search. With voice technology, the futuristic possibilities are endless. Voice search is a tactic …
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Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …
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“Just because people spend hours flipping through their feeds with their fingertips, doesn’t mean your ad has to stick out like a sore thumb.” In the world of digital marketing, content is king. No matter what product or service you are advertising, it will be difficult to generate any interest …
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Greater online visibility increases sales, and Google AdWords is an effective tool to improve your visibility in the digital landscape. Its setting and options may be confusing and small mistakes add up, resulting in a wasted media spend. It’s important to continually ensure that your AdWords is performing effectively, all …
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When I embarked on my journey into the world of Digital Marketing, I beheld a hungry ambition to benefit from my M.Sc. in Clinical Psychology, with a newfangled approach. I sought to apply my knowledge in a fresh and creative way; as such, I feel privileged to have found this …
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