Digital Advertising

As the Internet becomes more central in our daily lives, it’s increasingly important to make sure the content on the Internet is accessible to everyone. That includes people with disabilities who may have difficulties accessing the information on your website. These types of disabilities and conditions include: Visual impairment, including …

As an eCommerce business, your digital marketing strategies can make or break your success. Increasingly, brands are turning to innovative ways to market their eCommerce business online, and one of them is NFT marketing. An NFT is a ‘non-fungible token.’ That means that it’s a unique digital object. It cannot …

Instagram is an essential component of business marketing. With an audience of over one billion users, Instagram has quickly become the ideal marketing platform. Businesses are able to grow their following and build rapport with prospective leads with ease.  Research has even proven that nearly 11% of social media users utilize Instagram …

Google has been around for a long time and things are changing fast. As search engines continue to evolve at a rapid pace, it’s never been more important for a digital marketing strategy to prioritize identifying and implementing future SEO trends. SEO has proven to be a known difference-maker in …

Digital marketing is always changing. As a digital marketer or a small business owner, you need to stay one step ahead of the trends to stay relevant and effectively sell your products. Here are the upcoming digital marketing trends for 2022. Increased Use of Virtual Assistants and Chatbots Virtual assistants …

High-quality content is an essential component of your marketing strategy. However, it’s just part of the equation. It’s equally as important to measure your marketing efforts. Without the right analytics, you could be making mistakes every day in your marketing decisions. It’s time to build an analytics strategy instead. Marketing …

Most people know that running a small business is difficult, but few understand just how hard it really is.  Studies show that half of all businesses fail within their first five years, and five years later, only one-third of companies remain. While all sorts of things can lead to small …

Pinterest is a great way to mass market your products and platform. It reaches a large audience, is user-friendly, and is also affordable. It should definitely be a part of your social media marketing strategy, but reaching Pinterest’s millions of users is not as easy as just uploading a simple …

Amazon is an extremely popular online marketplace. It has become the world’s largest online retailer, with small and medium-sized businesses selling an average of 4,000 items per minute. In September 2019 alone, 150.6 million mobile users accessed the Amazon smartphone app and the company brought in $125.6 billion in sales …

TikTok has rapidly grown into one of the most popular social media platforms in just a short period of time. Launched in 2017, it became the number one most downloaded app in 2020 and was ranked the third fastest growing brand of 2020 by Morning Consult. It’s estimated that the …