Digital Advertising

Boasting over 1 billion users as of 2018, Instagram has emerged as one of the most influential and renowned of all social media platforms.  Since its launch in 2010, it has grown to be so much more than a simple photo and video-sharing social network and is now considered one …

As search engines continue to evolve and constantly change their ranking criteria, it can make you wonder whether you should be bothering with search engine optimization (SEO) at all. After all, Google looks at more than 200 factors to decide where each page will appear in the search results. The …

With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also …

Wait! What Happened to SEO? You made it to 2019 and so did SEO. It’s true – some of the top SEO trends for this year are reminiscent of what you likely already know, but what’s changed can’t be overlooked. Staying on top of the best SEO practices for 2019 …

Small business marketing has changed significantly in the previous decade, as consumers turn to online resources to research their purchases. A large part of remaining competitive as a small business in the digital marketing industry is learning to harness the power of the internet. We have compiled the top 10 …

Email marketing is a staple in digital strategy in 2019, but how can you make sure that your campaign is effective? The basics of email marketing are easy to learn, and taking the time to master the fundamental dos and don’ts will ensure that you avoid sending out email spam, …

This year, we decided to run a social experiment with the ultimate goal of shedding some light on the impact that cannabis legalization may have on one of the most coveted entertainment events of the year – the Super Bowl. We polled one thousand Canadians to see how they plan …

Digital marketing is one of the most popular industries today with the advent of the internet, social media, and smartphone technology. Knowing how to properly and effectively market to a target audience is essential for companies looking to stand out and expand rapidly today. Understanding some of the top digital …

Digital marketing revolutionized the world of business in the early 2000s, and has continued to be a powerful tool for businesses both big and small. 2019 is shaping up to be an interesting year for online marketing, with everything from AI (artificial intelligence), to advanced SEO, data measurement, and social …

The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …