We’re living in an ever-increasing digital world which means it’s up to businesses to adjust and optimize digital technologies for marketing purposes. One way to do so is through strategic mobile marketing. Statistics show that an emphasis on mobile phones is critical to any business’s successful digital marketing strategy. It’s suggested …
Read More »7 Business-Boosting Ways to Use Mobile Marketing
Most people know that running a small business is difficult, but few understand just how hard it really is. Studies show that half of all businesses fail within their first five years, and five years later, only one-third of companies remain. While all sorts of things can lead to small …
Read More »Apple iOS 14.5 Privacy Update: How Will The Apple iOS Changes Impact Digital Marketers?
If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business. For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …
Read More »4 Tips on Optimizing SMS Marketing
The open-rate differences between email and SMS is staggering — 20-30 percent for the former compared to almost 98 percent for the later. On top of that, approximately 90 percent of recipients open their text messages within the first three seconds of receiving it. These numbers provide serious opportunities for …
Read More »Building a Successful Mobile Marketing Strategy
It doesn’t take extraordinary powers of perception to realize that mobile devices have essentially become removable appendages of the ones using them. The vast majority of people living in the developed world have their devices well within reach throughout every single moment of their day. Knowing that, it’s easy to …
Read More »You Just Aren’t Getting It: Connecting with Customers on Mobile
Mobile has been seen as an important marketing strategy for a number of years now and many advertisers increase their budgets substantially every year to reflect this. But, a recent report – the State of Mobile Advertising 2016 – found that a full 56% of advertisers admit to only being …
Read More »Developing your mobile marketing plan
It is easy to see why mobile marketing is so important in 2016, with the majority of consumers over the age of 18 (and many below that age) having their own mobile device, which they use pretty much relentlessly. In the U.S., 68% of adults have a smartphone and another …
Read More »Build Your Brand with These Mobile Marketing Strategies
More and more individuals depend on their smartphones as their go-to resource in today’s market, rather than their desktop. Therefore, it makes sense for brands to place some of their marketing efforts and budget on mobile audiences. According to Gabriel Shaoolian in an article with Forbes, “Ultimately, the ability to …
Read More »SMS Marketing & Your Mobile Strategy
It is estimated that there are 2.08 billion smartphone users in the world! That’s over two billion people you have the potential to market to with SMS marketing and mobile strategies. In Canada, 2/3rds of Canadians owned a smartphone in 2014 and that number may have risen going into 2016. …
Read More »5 Tips for SMS Marketing Success
Mobile marketing is frequently an afterthought in company’s business strategies, even though a recent report found that 2/3rds of customers will use a mobile device when shopping online. In order to reap success in your SMS marketing, you need to make it an integral part of your marketing strategy. Studies …
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