Mobile / SMS

The open-rate differences between email and SMS is staggering — 20-30 percent for the former compared to almost 98 percent for the later. On top of that, approximately 90 percent of recipients open their text messages within the first three seconds of receiving it. These numbers provide serious opportunities for …

It doesn’t take extraordinary powers of perception to realize that mobile devices have essentially become removable appendages of the ones using them. The vast majority of people living in the developed world have their devices well within reach throughout every single moment of their day. Knowing that, it’s easy to …

Mobile has been seen as an important marketing strategy for a number of years now and many advertisers increase their budgets substantially every year to reflect this. But, a recent report – the State of Mobile Advertising 2016 – found that a full 56% of advertisers admit to only being …

It is easy to see why mobile marketing is so important in 2016, with the majority of consumers over the age of 18 (and many below that age) having their own mobile device, which they use pretty much relentlessly. In the U.S., 68% of adults have a smartphone and another …

More and more individuals depend on their smartphones as their go-to resource in today’s market, rather than their desktop. Therefore, it makes sense for brands to place some of their marketing efforts and budget on mobile audiences. According to Gabriel Shaoolian in an article with Forbes, “Ultimately, the ability to …

It is estimated that there are 2.08 billion smartphone users in the world! That’s over two billion people you have the potential to market to with SMS marketing and mobile strategies. In Canada, 2/3rds of Canadians owned a smartphone in 2014 and that number may have risen going into 2016. …

Mobile marketing is frequently an afterthought in company’s business strategies, even though a recent report found that 2/3rds of customers will use a mobile device when shopping online. In order to reap success in your SMS marketing, you need to make it an integral part of your marketing strategy. Studies …

The past few years have seen some profound changes in the SMS marketing word. What used to be considered fringe strategy by many marketing experts is now one of the most mainstream techniques across multiple industries. However, just like with every other marketing channel, not everyone gets things right with …

You’re an entrepreneur and you’ve finally got your startup business off the ground. You poured your savings into it, took out loan after loan, and even borrowed some cash from friends and family who believed in you. Your idea is great, but you’ve run into a wall – how do …