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Burke Dorman

Social Media Manager and Staff Writer at Elite Digital

Let’s Be Blunt About Cannabis Marketing

Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager)  With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …

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From Basement to Big Leagues: Elite Digital Ranks Among Canada’s Top 500 Fastest Growing Companies

Today marks a milestone for us here at ELITE Digital. Canadian Business has released the ‘Growth 500’ list, which ranks Canadian Businesses on five-year revenue growth, profiling the country’s most successful entrepreneurial businesses – we are honoured to announce that not only did we make this list, but that we …

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Shooting for Greatness: Digital Tactics for the 25th Anniversary of Wayne Gretzky’s Toronto

“We got 99 problems but digital marketing ain’t one” The Pre-Game: Wayne Gretzky’s Toronto is a historically rich restaurant located at 99 Blue Jays Way that opened in 1993. Throughout the restaurant you can find display cases adorned with a plethora of Wayne Gretzky’s memorabilia; from his first pair of …

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How To Use Google Optimize to Boost Conversions

How to Use Google Optimize to Boost Conversions Google Analytics just updated Google Optimize making it even easier to help organizations boost their conversions when they use it to analyze their websites and AdWords banners. Optimize now directly connects experiments with AdWords, making optimization of keywords, accounts, and more way …

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