Did you know that over 424 million people listen to podcasts? That represents a 10% increase from last year and is only set to increase as more and more interesting topics become available to listeners worldwide. Simply put, podcasts are no longer a hobby for many creatives. They have become one of …

The school season has officially kicked off. Over the last few weeks, parents have needed to start shopping for school supplies including laptops, backpacks and snacks. For business owners, the back-to-school season is a good opportunity to increase product exposure and generate more revenue through digital marketing.  Preparing for Back-to-School …

Did you know that, on average, only 2% of web traffic converts on the first visit to a site? That means a whopping 98% of the audience your digital marketing attracts doesn’t buy anything! When you invest your time and money into earning that traffic, converting just 2% is a big blow. Fortunately, you …

By 2025, the global eCommerce revenue is expected to reach $7.4 trillion. The past several years have served as a testament to the success of online shopping. Companies such as Amazon are worth billions, and malls are starting to feel emptier by the day.  If you’re a small business or creator, it’s …

It’s the era of online marketing and we’re just living in it. So much so that 68% of all online activity starts with a search engine and 75% of searchers will never click past the first page of search results. These statistics may sound daunting but they’re actually great news because they …

As the Internet becomes more central in our daily lives, it’s increasingly important to make sure the content on the Internet is accessible to everyone. That includes people with disabilities who may have difficulties accessing the information on your website. These types of disabilities and conditions include: Visual impairment, including …

Google has been around for a long time and things are changing fast. As search engines continue to evolve at a rapid pace, it’s never been more important for a digital marketing strategy to prioritize identifying and implementing future SEO trends. SEO has proven to be a known difference-maker in …

Digital marketing is always changing. As a digital marketer or a small business owner, you need to stay one step ahead of the trends to stay relevant and effectively sell your products. Here are the upcoming digital marketing trends for 2022. Increased Use of Virtual Assistants and Chatbots Virtual assistants …

TikTok has rapidly grown into one of the most popular social media platforms in just a short period of time. Launched in 2017, it became the number one most downloaded app in 2020 and was ranked the third fastest growing brand of 2020 by Morning Consult. It’s estimated that the …

“The Mo Must Go On” campaign wins gold at the Summit International Awards The COVID-19 pandemic upended many Canadian industries in March 2020. Stores and restaurants closed their doors. Office employees were sent home to work remotely. Events were canceled. This proved particularly challenging for charities as they rely on …