As the Internet becomes more central in our daily lives, it’s increasingly important to make sure the content on the Internet is accessible to everyone. That includes people with disabilities who may have difficulties accessing the information on your website. These types of disabilities and conditions include: Visual impairment, including …
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Google has been around for a long time and things are changing fast. As search engines continue to evolve at a rapid pace, it’s never been more important for a digital marketing strategy to prioritize identifying and implementing future SEO trends. SEO has proven to be a known difference-maker in …
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Digital marketing is always changing. As a digital marketer or a small business owner, you need to stay one step ahead of the trends to stay relevant and effectively sell your products. Here are the upcoming digital marketing trends for 2022. Increased Use of Virtual Assistants and Chatbots Virtual assistants …
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TikTok has rapidly grown into one of the most popular social media platforms in just a short period of time. Launched in 2017, it became the number one most downloaded app in 2020 and was ranked the third fastest growing brand of 2020 by Morning Consult. It’s estimated that the …
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“The Mo Must Go On” campaign wins gold at the Summit International Awards The COVID-19 pandemic upended many Canadian industries in March 2020. Stores and restaurants closed their doors. Office employees were sent home to work remotely. Events were canceled. This proved particularly challenging for charities as they rely on …
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How do you re-create a legendary annual tradition during a pandemic? Our digital agency decided to get creative, and shoot for the moon. If it were more of a ‘normal’ year, the Elite Digital team would gather at our office for food, games, a photo booth, an awards ceremony, prizes, …
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Email marketing is a staple in digital strategy in 2019, but how can you make sure that your campaign is effective? The basics of email marketing are easy to learn, and taking the time to master the fundamental dos and don’ts will ensure that you avoid sending out email spam, …
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This year, we decided to run a social experiment to shed some light on the impact cannabis legalization may have on one of the most coveted entertainment events of the year — the Super Bowl. We polled 1,000 Canadians to see how they plan to watch the game now that …
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Digital marketing is one of the most popular industries with the advent of the Internet, social media and smartphone technology. Knowing how to effectively market to a target audience is essential for companies looking to stand out and expand. Understanding the top digital marketing trends of 2018 is a great …
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Digital marketing revolutionized the world of business in the early 2000s, and continues to be a powerful tool for businesses. 2019 is shaping up to be an interesting year for online marketing, with AI (artificial intelligence), advanced SEO, data measurement and social media techniques being incorporated into high-growth business strategies. …
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