Email marketing is a staple in digital strategy in 2019, but how can you make sure that your campaign is effective? The basics of email marketing are easy to learn, and taking the time to master the fundamental dos and don’ts will ensure that you avoid sending out email spam, …

This year, we decided to run a social experiment to shed some light on the impact cannabis legalization may have on one of the most coveted entertainment events of the year — the Super Bowl. We polled 1,000 Canadians to see how they plan to watch the game now that …

Digital marketing is one of the most popular industries with the advent of the Internet, social media and smartphone technology. Knowing how to effectively market to a target audience is essential for companies looking to stand out and expand. Understanding the top digital marketing trends of 2018 is a great …

Digital marketing revolutionized the world of business in the early 2000s, and continues to be a powerful tool for businesses. 2019 is shaping up to be an interesting year for online marketing, with AI (artificial intelligence), advanced SEO, data measurement and social media techniques being incorporated into high-growth business strategies. …

The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …

For more information on Heart Marketing over Brain Marketing, check out the Digital Marketing Institute. While a myriad of marketing strategies exist that can support drive sales and increase consumer loyalty, it’s arguable that none are as effective as storytelling. Storytelling is one of the most efficient ways of tugging …

Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager)  With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …

Today marks a milestone for us here at ELITE Digital. Canadian Business has released the ‘Growth 500’ list, which ranks Canadian Businesses on five-year revenue growth, profiling the country’s most successful entrepreneurial businesses — we are honoured to announce that not only did we make this list, but that we …

The Sit Down This week I sat down with a few of our devs to pick their brains on some concepts we could write about for the blog. Full-Stack Developers TK and Arash joined me at our in-office park, complete with faux-grass, authentic hand-made Adirondack chairs, wooden picnic table, strung …

“We got 99 problems but digital marketing ain’t one” The Pre-Game: Wayne Gretzky’s Toronto is a historically rich restaurant located at 99 Blue Jays Way that opened in 1993. Throughout the restaurant you can find display cases adorned with a plethora of Wayne Gretzky’s memorabilia; from his first pair of …