5 Ways to Improve the Quality of Your Social Media Engagement

by Burke Dorman
3 mins read
Social media engagement

Are you looking to boost the engagement of your social media endeavors? If so, then you need to focus on the quality, not the quantity of your tactics.

If you want to gain a competitive advantage in your industry, then it all starts with studying the way you’re currently pushing out content. From there, you can strategize different ways to generate more leads, receive higher sales conversions, and amass a higher social media following.

It all starts with your engagement. If you’re looking to gain traction on your business’ social media , check out these 5 ways to improve the quality of your social media engagement.

1. Study Current Data

You wouldn’t take an exam in school and expect to receive an “A” without studying for it first. It’s the exact same with your social media engagement strategy.

Before you take any action towards correcting your social media tactics, you need to analyze your current data. If you think that your current statistics can’t help you learn anything, you’re wrong.

No matter what social media outlets you use, there are insights and analytics tools that you can use. Better yet, you can have management software that takes the data from each of your accounts and organizes it in a helpful way.

The traits that you catch in your current statistics will indicate what changes need to be made.  For example, if you notice a tremendous slide in the “likes” on your Facebook posts, then you need to garner more attention to Facebook in the next few weeks. However, if you notice a decline across all accounts, then it’s a sign that all of the content in your marketing strategy needs to be altered.

If you need more ideas on how to gear your content, be sure to check out these awesome marketing blogs for pointers.

Instagram analytics

2. Integrate More Videos

If you focus too much on copywritten content, then you might never yield a higher rate of engagement among your social media followers. Why? Because it’s not interactive enough. Prospects and clients these days are thrown hundreds of different ads in their face each day, and if they aren’t videos, they don’t pay attention to them at all.

Video marketing has been proven to yield a higher return on your investment. In fact, 54-percent of consumers want more video content from the brands that they support. YouTube, a paradise for video-watchers, has over one billion users. That’s almost 33-percent of the entire total of internet users in the world… that’s not a coincidence.

If you want to see an almost-immediate spike in engagement with your followers, start to include more videos. Even something as simple as video posts of yourself talking to your followers can give you a boost while you gear up more tactical video content for the future.

3. Include Fewer Sales Pitches in Your Content

There’s a common misconception among many companies that are trying to grow their social media engagement. They think the best way to higher their online sales conversions is to ask for the sale in every single post.

However, that content is off-putting to most of your followers. In fact, you might see a heavy dose of people that unfollow you as a result. Instead of going for the sales pitch, you need to focus on providing a concise call to action for your followers. There’s a huge difference.

A sales pitch is something along the lines of “buy this problem right now and you’ll never have to worry about (insert problem here) again!”. A call to action is something like “click this link”, “check out this article”, or “subscribe to our email list for more”.

Do you see the contrast between the two? The call to actions are harmless and provide actionable next steps for your prospects. The sales pitch comes off desperate.

Lululemon Instagram ad

4. Focus on Humour

Many people go to social media for humour. They enjoy taking in content that they can laugh too and share with their family, friends, coworkers, etc. The more humour that you integrate into your social media content, the more interaction that you’ll see as a result.

You might notice an uptick in follows, likes, comments, and shares with every post that you use. Why do people enjoy it so much? Because it adds personality to your brand.

Today’s consumers don’t want to deal with companies that are 100-percent “by the book”. They want brands that are personable and friendly.

Dollar Shave Club Instagram post

5. Rethink Your Target Buyers

Perhaps the biggest reason you’re not seeing your desired social media engagement is simply that the content is directed at the wrong crowd. If it is, then you could have the most clever content out there, yet not yield the results that you should be.

If that’s the case, then it’s time to go back to the drawing board. Start by rebuilding and rethinking your buyer personas. What outlets does your buyer personas use? What are their pain points? Which questions can your product/service answer for them? How can you win over their trust?

Asking these questions with your team will help you all brainstorm which people you need to get your brand in the faces of.

PocketPills Facebook ad

Enhance Your Social Media Engagement with These Tips

Now that you’ve seen several different ways to enhance your social media engagement, it’s time to get the ball rolling.

Read this article on how a blog can help your business and its social media marketing endeavours. For more information on Elite Digital Marketing, be sure to visit our world of Elite page to learn more about your “friendly neighbourhood digital marketers”.

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