The 10 Best Digital Marketing Blogs

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Key takeaways

• Stay current on trends, tools and strategies as digital marketing requires constant attention to remain effective.
• There are ten top blogs across five specialties: SEO, content marketing, social media, PPC and email marketing.
• Top SEO blogs: Search Engine Journal (frequent, technical, data-backed) and CognitiveSEO (guide-driven, good for newcomers).
• Top content blogs: Animalz (scannable, actionable) and Content Marketing Institute (results-driven, frequent updates).
• Top social and PPC blogs: Social Media Explorer and HubSpot Blog for social strategies, Google Ads Blog and WordStream for PPC best practices and data-driven advice.
• Top email blogs: MailChimp Blog (focus on growth and outreach) and Mail Bakery (practical tools like HTML templates and keyword lists).

Introduction

It’s more important than ever for businesses to be attuned to digital marketing. Staying updated on new trends, tools and strategies is key to being successful in the digital marketplace. With the extreme saturation of digital marketing blogs, it can be overwhelming to know which are the best to follow. There are tons of phenomenal resources that can help guide business owners and aspiring digital marketers to success and we’ve narrowed the hunt down for you. 

Here are ten of the best digital marketing blogs to help you take your digital marketing game to the next level.

The Best SEO Blogs

SEO is among the most important forms of marketing for any business. It’s a mainstay of the digital marketing landscape for good reason; SEO, or search engine optimization, is one of the most effective ways to ensure your business sees steady growth. Quality SEO is all about ensuring your company appears at the top of every major search engine’s results page for target keywords. But there’s a lot more to the practice than you might expect. 

These excellent blogs will keep you updated on everything there is to know about SEO:

Search Engine Journal 

SEJ, short for Search Engine Journal, is one of the leaders in providing game-changing SEO tips and tricks. They update their page with new content and news multiple times per day, making the blog one of the best places for consistent advice and updates on the industry. One of the best parts of this blog is its technical approach to the subject matter. Their reports and guides are data-backed and deliver some fascinating, actionable statistics.

CognitiveSEO 

CognitiveSEO is another excellent resource for SEO-based content. The website is more guide-driven than other options, meaning it’s a wonderful place for newcomers to pick up some invaluable information. They also post editorials discussing the relevance and effectiveness of various SEO techniques. One of their most recent articles discussing the relevance of Sitemaps for SEO in 2020 is an excellent example of the type of content you can expect to see from this blog.

The Best Content Marketing Blogs

One of the most effective ways to grow your audience and build trust for your brand is through great content marketing. The art of content marketing is creating content that is unique and engaging – which is a difficult feat in an age of constant distractions. 

For those new to the world of digital marketing, there is a lot of information and insider tricks that need to be understood before you can expect to see substantial audience growth in the space. 

Thankfully, there are plenty of fantastic resources for learning all the best content marketing strategies – like these ones:

Animalz

Animalz is a stellar place to learn about content marketing. Their staff of editors know their stuff and are extremely skilled at delivering palatable and highly scannable content drops. The blog also focuses on interacting with readers on a personal level. As a result, their content is focused on actionable advice that can help a fledgling content marketing site get off the ground.

Content Marketing Institute

Content Marketing Institute is another great choice for learning the ins and outs of content creation. This blog is updated frequently and focuses on results-driven content. That means you can expect a lot of advice for backend operations, communication tactics, and the best ways to increase engagement. 

The Best Social Media Marketing Blogs

For many, social media marketing is the most effective avenue for fostering a growing business. With the consistent growth of social media use, Instagram, Facebook, Twitter and other giants are great for getting your content shared and your brand known – if you are well-versed social media marketing. 

Learn the top trends, best practices and more with these social media marketing blogs: 

Social Media Explorer

Social Media Explorer is a trailblazer in social media marketing. Masters in this space, they transfer their knowledge into consistent and effective advice on their blog. Tips about the best scheduling softwares, most effective content creation strategies, and the top ways for getting conversions can all be found on their blog. The quality of their content and the frequency of its delivery puts this site at the very top of the list of resources serious social media marketers should be checking.

HubSpot Blog 

HubSpot’s marketing blog is another winner. They have a ton of guides and tips to take your social media marketing game to the next level. Because of their expertise in marketing automation and sales – and their own success in the industry – the HubSpot blog is a great resource for leveraging social media.

The Best PPC Blogs

PPC, or Pay-Per-Click, provides some of the highest ROI of any form of digital marketing – when PPC campaigns are executed effectively, that is. Making the most of your clicks by targeting the right audience and having content that resonates with them can be difficult. 

These fantastic PPC blogs can show you the right way to create ads that convert: 

Google Ads Blog

Unsurprisingly, Google themselves is one of the best resources for PPC ads. The Google Ads blog gives advice on the best practices for creating ad campaigns. After all, Google would know best. Following their advice will help increase return traffic to your site and help cultivate a more positive relationship with your audience.

WordStream

WordStream is a similarly excellent resource. The blog has a focus on data and statistics, which makes it a fantastic resource for those interested in the technical aspect of PPC marketing. They also have a ton of advice for keeping PPC advertising relevant and fruitful in a digital space that seems to be moving away from the monetization method.

The Best Email Marketing Blogs

Last but not least, email marketing is crucial for anyone looking to grow their business and retain their audience. But like its contemporaries, there is very much a right and wrong way to go about this style of marketing. Creating an email-based system of content creation can turn-off readers to your brand as easily as it can entice them. Restraint and experience are crucial for those interested in this avenue of marketing. 

Here are some of the best resources available for those wanting to make the most out of newsletters and email-driven content:

MailChimp Blog

MailChimp is the leader in the email marketing space. They have a focus on blog growth and outreach, the two foundations of email marketing. Their blog is a great place to find tips and tricks on how to see a greater turnaround with email newsletters and advertisements.

Mail Bakery Blog

Mail Bakery is one of the best and most practical resources for email marketing. They have a ton of useful tools for those looking to get started: HTML templates, formatting options, and lists of the most powerful marketing keywords are available for your use.

For those with a broad understanding of digital marketing and those just beginning to learn, staying up to date with the ever-changing digital trends is never a bad idea. With resources curated by some of the top minds in the industry, these top ten digital marketing blogs should be your go-to. 

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