Whether you’re new to digital marketing or you’re a seasoned pro from the early days of SEO, you’ve probably seen your fair share of jargon. Marketing acronyms like SEO and SEM are both numerous and confusing, which doesn’t make it easy to feel confident about finding the right strategy. However, if …
Read More »5 Important Google ranking factors in 2022
Even as the economy slows, it’s not the time to put the brakes on your digital marketing efforts. It’s time to put your foot on the gas, as that’s what other businesses are doing right now. Two in three companies intend to increase their digital marketing budget this year. You’ll need to …
Read More »Apple iOS 14.5 Privacy Update: How Will The Apple iOS Changes Impact Digital Marketers?
If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business. For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …
Read More »What Is SEM? Top 7 Tips for Beginners
The global pandemic has forced a variety of consumers to turn to online shopping. Because of this, more people are shopping online than ever before. As such, companies and businesses that use search engine marketing can stay successful in these trying times. A search of marketing consists of two key …
Read More »7 Effective PPC Strategies You Need to Remember
Search marketing is one of the best ways to bring in new leads. In fact, website visitors that arrive through a pay-per-click (PPC) ad are 50% more likely to make a purchase than organic visitors. However, trying PPC advertising without a plan could cause you to lose more money than you make …
Read More »Giving Your Brand “Presence”: 5 Essential Marketing Strategies for the Holidays
The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …
Read More »Let’s Be Blunt About Cannabis Marketing
Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager) With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …
Read More »SEO And The Rise Of Voice Search Strategy
The world of digital marketing is extremely competitive. As such, it’s critical for each business to have a unique digital strategy that will make themselves stand out above the competition. One unique way is through voice search. With voice technology, the futuristic possibilities are endless. Voice search is a tactic …
Read More »AdWords Checkup: Is Your Account Running Smoothly?
Greater online visibility increases sales, and Google AdWords is an effective tool to improve your visibility in the digital landscape. Its setting and options may be confusing and small mistakes add up, resulting in a wasted media spend. It’s important to continually ensure that your AdWords is performing effectively, all …
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