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The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …

Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager)  With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …

The world of digital marketing is extremely competitive. As such, it’s critical for each business to have a unique digital strategy that will make themselves stand out above the competition. One unique way is through voice search. With voice technology, the futuristic possibilities are endless. Voice search is a tactic …

Greater online visibility increases sales, and Google AdWords is an effective tool to improve your visibility in the digital landscape. Its setting and options may be confusing and small mistakes add up, resulting in a wasted media spend. It’s important to continually ensure that your AdWords is performing effectively, all …