SEO

Did you know that the average company with a Google My Business profile gets about 59 actions on their Google listing from prospective customers every month? That amounts to dozens of people calling their business, reading online reviews, or visiting their website that wouldn’t happen without a Google listing set up.  Simply put, …

Get a glimpse into the dark world of black hat SEO and how it’s leveraged by organizations – illustrated by Craig Kielburger’s WE Charity 2018 & 2019 incidents Gaining traction in the news this week is a WE Charity incident involving the use of Google search algorithm manipulation. According to …

Search is still the number one method for driving traffic to content sites. It even beats social media by over 300%. In fact, conversion rates from search are 10 times higher than from social media.  Despite the many benefits of search engine optimization (SEO), some businesses are falling behind. Without SEO, you’re making …

There are 6 million blog posts going up on the internet every day. Needless to say, this can mean it’s difficult to get your blog to stand out. Getting ready to write your first blog post can be an intimidating experience. You might feel like you have nothing new to say, or …

Are you doing what it takes to get your brand in front of tons of potential customers? Without making others aware of your company, it makes it difficult for potential customers to even find you. A key way to grow your audience, retain customers, and boost profits is to build …

It’s more important than ever for businesses to be attuned to digital marketing. Staying updated on new trends, tools and strategies is key to being successful in the digital marketplace. With the extreme saturation of digital marketing blogs, it can be overwhelming to know which are the best to follow. …

Digital marketing trends are constantly changing, making it difficult for businesses to keep track. Although digital marketing has been a growing industry throughout the years, the reliance on it during the outbreak has reached new heights. It’s more important than ever to stay in touch with the latest practices to …

SEO has been one of the best ways to generate website traffic for over a decade. Evaluating the impact of SEO in 2020 shows that it continues to be a highly cost-effective marketing strategy and one of the least expensive, yet effective ways to increase revenue. With constant changes to …

Building a business from the ground up and standing out in a highly competitive online world is no easy task. With so many websites and blogs readily available with just a quick search, small business owners may find themselves overwhelmed before they even begin attempting to build their online presence.  …

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing …