Even as the economy slows, it’s not the time to put the brakes on your digital marketing efforts. It’s time to put your foot on the gas, as that’s what other businesses are doing right now. Two in three companies intend to increase their digital marketing budget this year. You’ll need to …
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It’s the era of online marketing and we’re just living in it. So much so that 68% of all online activity starts with a search engine and 75% of searchers will never click past the first page of search results. These statistics may sound daunting but they’re actually great news because they …
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IN 2020, it was estimated that brands and agencies across the United States spent $79.27 billion on SEO services. Search Engine Optimization is an essential part of any marketing strategy and can help businesses gain more traffic and improve their visibility in Google Search. Still, many businesses do not know where …
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Google has been around for a long time and things are changing fast. As search engines continue to evolve at a rapid pace, it’s never been more important for a digital marketing strategy to prioritize identifying and implementing future SEO trends. SEO has proven to be a known difference-maker in …
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Are you working hard to increase your SEO rankings this year? No matter how user-friendly or fast your website may be, that’s only half of the battle. To be at the top of the search engines and overtake competitors, you need to engage in off-page SEO. Off-page SEO is the …
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It’s accepted wisdom these days that every business requires a website. Too many searches for local businesses and too much regular shopping happens online. There is simply too much potential business you miss without one. While the tech-savvy might build their own sites, odds are good that you’ll go looking for …
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What is web accessibility, exactly? Why is it important for your web design and development to include accessibility features? How can it impact SEO and your business? In this guide, we’ll review everything you need to know about website accessibility. By learning more, you could make improve your website’s user …
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Did you know that the average company with a Google My Business profile gets about 59 actions on their Google listing from prospective customers every month? That amounts to dozens of people calling their business, reading online reviews, or visiting their website that wouldn’t happen without a Google listing set up. Simply put, …
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Get a glimpse into the dark world of black hat SEO and how it’s leveraged by organizations – illustrated by Craig Kielburger’s WE Charity 2018 & 2019 incidents Gaining traction in the news this week is a WE Charity incident involving the use of Google search algorithm manipulation. According to …
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Search is still the number one method for driving traffic to content sites. It even beats social media by over 300%. In fact, conversion rates from search are 10 times higher than from social media. Despite the many benefits of search engine optimization (SEO), some businesses are falling behind. Without SEO, you’re making …
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