SEO

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing …

Strategic email marketing has been proven time and time again to be an extremely effective way to grow a business. And if you’re not convinced, then you might be doing something wrong.  In fact, there are several common mistakes people make while sending emails that seem minor but can have …

As search engines continue to evolve and constantly change their ranking criteria, it can make you wonder whether you should be bothering with search engine optimization (SEO) at all. After all, Google looks at more than 200 factors to decide where each page will appear in the search results. The …

With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also …

Wait! What Happened to SEO? You made it to 2019 and so did SEO. It’s true – some of the top SEO trends for this year are reminiscent of what you likely already know, but what’s changed can’t be overlooked. Staying on top of the best SEO practices for 2019 …

Small business marketing has changed significantly in the previous decade, as consumers turn to online resources to research their purchases. A large part of remaining competitive as a small business in the digital marketing industry is learning to harness the power of the internet. We have compiled the top 10 …

Digital marketing revolutionized the world of business in the early 2000s, and continues to be a powerful tool for businesses. 2019 is shaping up to be an interesting year for online marketing, with AI (artificial intelligence), advanced SEO, data measurement and social media techniques being incorporated into high-growth business strategies. …

Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager)  With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …

The world of digital marketing is extremely competitive. As such, it’s critical for each business to have a unique digital strategy that will make themselves stand out above the competition. One unique way is through voice search. With voice technology, the futuristic possibilities are endless. Voice search is a tactic …