In today’s digital-first world, businesses must make strategic choices about where to invest their marketing …
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- Social Media
Mastering Multi-Channel Marketing: How to Make Every Platform Work for You
by Robert Burko3 mins readIntroduction: The Power of Being Everywhere Imagine walking through Toronto’s bustling Eaton Centre. First, you …
- Digital Advertising
The Digital Domino Effect: How One Change Can Boost Your Entire Marketing Strategy
by Robert Burko3 mins readIntroduction: The Power of a Single Move In digital marketing, even the smallest shift can …
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Introduction: The Human Touch in a Digital World In today’s digital landscape, automation and algorithms …
- Uncategorized
Managing Online Reputation in Pharma: Staying Compliant & Building Trust
by Robert Burko3 mins readIn today’s digital landscape, a strong online reputation is critical for pharmaceutical and healthcare brands. …
- Digital AdvertisingSocial Media
Are You Marketing to Gen Z All Wrong? Here’s What Actually Works
by Robert Burko3 mins readIntroduction: Rethinking Your Approach to Gen Z Digital Marketing If your brand’s Gen Z digital …
- Digital AdvertisingSocial Media
Pranking with Purpose: What April Fools’ Day Taught Us About Brilliant Brand Marketing
by Robert Burko3 mins readApril Fools’ Day isn’t just a day for mischief—it’s become a stage for bold creativity …
- Healthcare Marketing
Pharma Content Marketing in Canada: Creating Value-Driven Materials
by Robert Burko3 mins readIn the evolving landscape of pharma content marketing in Canada, creating high-quality, value-driven materials is …