Today, Brenda Bouw, published an article for The Globe And Mail all about Canada’s Anti-Spam Legislation… abbreviated to “CASL”. Her article, titled “New anti-spam law ‘a big deal’ for small businesses ” explores the new legislation and how it effects small businesses in Canada. The entire Elite Email team was …

I am very excited to be one of the featured experts on ITbusiness.ca’s twitter chat at 1pm ET today (March 20). You can learn more about the Twitter Chat here: http://www.itbusiness.ca/news/bitcoinitb-an-itbusiness-ca-twitter-chat/47210 Be sure to follow along with the action using the hashtag #BitcoinITB While Bitcoin has been around for a …

CASL is coming! CASL is coming! CASL is coming! What does this mean? How does this affect me? What do I have to do? When should I start preparing? These are just some of the many questions I have been asked by businesses, nonprofits, and every other type of organization …

These days the Super Bowl might only be half about actual football with the other half being about the crazy high-production value amazingly costly commercials that air during the game. Super Bowl XLVIII was no different, except that with the huge lead the Seahawks had out of the gates, by …

I have been consulting about social media since it was brand new. I remember when people moved from MySpace to this thing called Facebook…. and, at that time, Facebook was really easy to use with limited options. 🙂 When social media was just emerging, CBC created a documentary called “The …

For the most complete information about CASL (Canada’s Anti-Spam Legislation) please review the complimentary Elite Email CASL Survival Guide It took nearly 10 years of hard work and much debate, but Canada’s new anti-spam legislation (known as CASL, or Bill C-28 for those that like to get technical) now has …

Halloween is easily one of our favorite holidays here at Elite Email. It’s just so much fun to see the tremendous amount of emails going out with ghosts, goblins, witches and werewolves. Everyone seems to jump on the Halloween bandwagon (…obviously!) and yet again we have set another record this …

Everyone who has ever worked with me or seen me speak at a conference knows that the go-to Robert Burko line about true email marketing success is sending the right message, to the right person, at the right time. But, there is very much a fourth element that I don’t …

As many of our customers will already know, I am currently nominated in the “Executive of the Year” category for the 2013 Digi Awards (by nextMedia). The Digi Awards are an annual showcase of some of the great companies, products and people that are making a splash in the digital …

Email marketing and social media are keys to online business success. This is true for both small and large businesses alike; the problem most have is effectively integrating the two. Many use social media to drive traffic to landing pages and signup forms in order to build their email lists. …