Did you know that billions of videos are viewed every single day on TikTok? Yes, as you read this, there are billions of additions to the already expansive content library on TikTok. In fact, the platform may be one of the fastest-growing social channels in history. The app has seen it all …

88% of customers research potential purchases online before pulling the trigger. These days, digital marketing is everything. If you don’t have a solid digital marketing lead generation strategy, it’s difficult to draw in potential clients.  That’s why we’ve assembled a guide to help you with digital lead generation. Let’s get started! …

IN 2020, it was estimated that brands and agencies across the United States spent $79.27 billion on SEO services. Search Engine Optimization is an essential part of any marketing strategy and can help businesses gain more traffic and improve their visibility in Google Search.  Still, many businesses do not know where …

Did you know that, according to Finances Online, the number of monthly active users Twitter had in 2019’s first quarter was 330 million? Additionally, as of the year 2020, the number of daily active users that were monetizable on Twitter was 166 million. Considering how many people use Twitter, you might …

2.9 billion people use Facebook, making it an exceptional way to reach potential new customers. If you’re performing Facebook marketing, you likely have some questions. What are the best tactics to use? What exactly does Facebook offer in regards to social media marketing?  Read on for the top Facebook marketing strategies you need …

As an eCommerce business, your digital marketing strategies can make or break your success. Increasingly, brands are turning to innovative ways to market their eCommerce business online, and one of them is NFT marketing. An NFT is a ‘non-fungible token.’ That means that it’s a unique digital object. It cannot …

Instagram is an essential component of business marketing. With an audience of over one billion users, Instagram has quickly become the ideal marketing platform. Businesses are able to grow their following and build rapport with prospective leads with ease.  Research has even proven that nearly 11% of social media users utilize Instagram …

High-quality content is an essential component of your marketing strategy. However, it’s just part of the equation. It’s equally as important to measure your marketing efforts. Without the right analytics, you could be making mistakes every day in your marketing decisions. It’s time to build an analytics strategy instead. Marketing …

Most people know that running a small business is difficult, but few understand just how hard it really is.  Studies show that half of all businesses fail within their first five years, and five years later, only one-third of companies remain. While all sorts of things can lead to small …

Pinterest is a great way to mass market your products and platform. It reaches a large audience, is user-friendly, and is also affordable. It should definitely be a part of your social media marketing strategy, but reaching Pinterest’s millions of users is not as easy as just uploading a simple …