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If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business.  For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …

A report by SproutSocial based on insights from over 20,000 of their users highlights the best times to post on each social media platform.  Outside of the golden rule that content is king, knowing the best times to post on social media is crucial for for achieving optimal engagement. With …

Together, there are more than 4.1 million posts, comments, photos, and status updates made on Facebook EVERY MINUTE! There’s no denying that Facebook is a huge part of social media and an app that lots of people spend a good amount of time using. With that being said, it’s a no-brainer that …

Influencers are largely trusted by their followers on social media, and marketing professionals are taking note.  According to data from Social Sprout, 74 percent of shoppers use social media to make a purchasing decision. With these influencers having millions of loyal followers, it’s easy to see why marketing professionals are allocating significant resources …

Are you looking to boost the engagement of your social media endeavors? If so, then you need to focus on the quality, not the quantity of your tactics. If you want to gain a competitive advantage in your industry, then it all starts with studying the way you’re currently pushing …

Besides making a profit, pleasing the customer has always been the primary goal of business. In fact, the two are more inextricably linked than you might think. And, in the digital world, customer service operates very differently. Our motto is: “The 24-hour world requires 24-hour attention” – this is especially …