Digital marketing revolutionized the world of business in the early
Let’s take a look at 6 digital marketing trends of 2019, and how you can take advantage of them.
1) Search Engine Optimization
SEO strategies have changed a lot since the creation of search engines. Algorithms are constantly changing and evolving to deliver the most relevant results to users.
2018 has seen a total of 9 major algorithm updates that have explained changes in ranking and organic website traffic. This year businesses aren’t just focusing on getting top search rankings. Many businesses are providing their prospects with an online experience that both streamlines the sales process while keeping them engaged.
Voice search is also becoming more popular, meaning that strategies will have to take that into consideration as well. This, combined with improved artificial intelligence based search engines, has opened the door for many new challenges, and opportunities.
2) Social Media
Social media is ever changing with some platforms becoming less popular, while others gain greater popularity. Still, the fact remains that social media is one of the best ways to focus on branding for your business in 2019. It’s important to focus on offering a customized experience for users while also connecting with them on a personal level. Achieve this by “humanizing” your interactions with followers, instead of presenting your business as a faceless corporate entity.
It’s also important to note that video is now the preferred method of interaction among users. Because of this, it’s doubly important to find ways to incorporate it into your social media efforts. Try hosting your own videos or linking to sites like YouTube where you’ve uploaded videos to extend your marketing reach.
With Adwords, Adsense, and their popular search engine, Google has always been a focal point for online advertising. In 2019, Google is placing an even greater emphasis on security, analytics and their real-time “Google Trends” program. This means that businesses will be able to focus more on predictive advertising strategies, rather than just being reactive to changes in the market. By utilizing careful analysis and implementing actionable strategies, businesses will be able to compete at a much higher level than before.
As previously mentioned, analytics are moving towards placing a strong emphasis on predictability rather than just reaction to current data. By analyzing the right metrics, and using new AI simulations, businesses can overcome their competition and jump on trends much faster. In fact, this has opened up an entirely new concept known as BI, business intelligence. This allows businesses to collect data, analyze it using AI, and immediately take action based on that it has learned. The world of online advertising has always been fast paced, but this year it will move even faster.
5) New Technologies
Speaking of AI, advances in this area aren’t only driving faster decision-making processes, but they are also making it easier to achieve predictable results. This helps to minimize expenditure while maximizing revenue generation, and ROI.
Another way AI is used in the form of chat bots. These intelligent programs take the place of human operators, which helps to save capital and provide a superior customer service experience. This has also opened the door for new business opportunities as the chatbot market has exploded, reaching $1.2 billion and boasting an amazing 24% annual growth rate.
Along with the rise of virtual intelligence and chatbots is the coming of better voice recognition technology. This allows businesses to provide their customers with the ability to speak with helpful bots , that can provide helpful information without the frustration normally associated with talking to a machine.
On top of this, augmented reality allows businesses to connect with customers on a more personal level. This increases engagement exponentially, which can more effectively convince consumers to give up their personal data in exchange for an ad experience.
6) Innovation in the Marketing Industry
Innovation is the key word for 2019. Brand new technologies are being introduced while old technologies are being optimized and perfected. This is creating new opportunities not just for digital marketing, but also on the SaaS side of things as well.
Since innovation is the driving force behind today’s economic growth, it’s crucial to keep up with the latest advertising trends. Using this technology to analyze, measure and predict a variety of metrics, it’s possible to run ad campaigns that are more efficient and profitable than ever before.
In the end, advertising is the lifeblood of a business. Those businesses who incorporate the power of innovation into their campaigns will have the edge in 2019 and beyond. While these trends may seem intimidating and costly, their ability to deliver predictive and actionable data make them well worth the investment.