Industry News

“The power of the web is in its universality. Access by anyone and everyone regardless of disability is one of the most crucial aspects.”– Tim Berners-Lee More than a billion people worldwide live with some sort of disability. That’s about 15% of the global world population. While great progress has …

If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business.  For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …

A report by SproutSocial based on insights from over 20,000 of their users highlights the best times to post on each social media platform.  Outside of the golden rule that content is king, knowing the best times to post on social media is crucial for for achieving optimal engagement. With …

Many business professionals and companies are dealing with the impacts of COVID-19. Both business owners and employees are searching for new and virtual ways to communicate, collaborate, and engage in marketing initiatives. Fortunately, there are many free digital tools available to help you and your team navigate the remote working …

As the COVID-19 pandemic has left the world hurdling in new directions, digital marketing has become more critical than ever before. Many businesses are not allowed to keep their physical locations open, leaving them to rely on the digital marketplace to keep them afloat. This leaves digital marketers in high …

Working from home is commonly considered a luxurious dream job. While some nuisances like avoiding commute is a genuine perk, maintaining productivity can become an unexpected challenge for those who aren’t used to working remotely. For employers managing their business during the Coronavirus pandemic, it can be difficult to help …

With the emergence of COVID-19 and the isolation period it’s caused, businesses all over the world have been forced to close their doors and either temporarily shut down or move to the digital sphere. For many businesses, such as marketing companies, online publications and many retail stores and fast food …

If you’re a Canadian with an Instagram account, you’ve probably noticed their recent and rather drastic change of hiding likes from users. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets …

This year, we decided to run a social experiment to shed some light on the impact cannabis legalization may have on one of the most coveted entertainment events of the year — the Super Bowl. We polled 1,000 Canadians to see how they plan to watch the game now that …

Digital marketing revolutionized the world of business in the early 2000s, and continues to be a powerful tool for businesses. 2019 is shaping up to be an interesting year for online marketing, with AI (artificial intelligence), advanced SEO, data measurement and social media techniques being incorporated into high-growth business strategies. …