There are around 5.03 billion internet users globally. With this many people online, you need to make sure your business has a strong online presence if you want it to grow and succeed. As we move into the world of Web3, some changes are happening that will affect how businesses need to perform online. …
Read More »10 Digital Marketing Trends to Focus on in 2022 and Beyond
Digital marketing is always changing. As a digital marketer or a small business owner, you need to stay one step ahead of the trends to stay relevant and effectively sell your products. Here are the upcoming digital marketing trends for 2022. Increased Use of Virtual Assistants and Chatbots Virtual assistants …
Read More »7 Core Pillars of an Amazon Marketing Strategy
Amazon is an extremely popular online marketplace. It has become the world’s largest online retailer, with small and medium-sized businesses selling an average of 4,000 items per minute. In September 2019 alone, 150.6 million mobile users accessed the Amazon smartphone app and the company brought in $125.6 billion in sales …
Read More »5 Web Accessibility Evaluation Tools You Should Equip to Ensure AODA Compliance
“Disability is not the problem. Poor accessibility is.”– Anonymous Even the top giants like Netflix, Amazon, Nike, Burger King have been sued over website accessibility. More than a billion people live with some sort of disability. These days, website accessibility is, undoubtedly, a basic human right. That’s the reason it’s …
Read More »The Impact of Apple’s Ground-Breaking Mail Privacy Protection on Email Marketing
“Privacy has been central to all our work at Apple from the beginning. Every year, we push ourselves to develop new technology that’ll allow users to take more control of their data and make better-informed decisions about whom they share it with. Various innovative features have been incorporated into this …
Read More »Is Your Website AODA Compliant?
“The power of the web is in its universality. Access by anyone and everyone regardless of disability is one of the most crucial aspects.”– Tim Berners-Lee More than a billion people worldwide live with some sort of disability. That’s about 15% of the global world population. While great progress has …
Read More »Apple iOS 14.5 Privacy Update: How Will The Apple iOS Changes Impact Digital Marketers?
If you’re a business owner or a digital marketer, you’ve probably heard about Apple’s iOS 14.5 privacy update, and you might be feeling concerned about how it will affect your business. For iPhone users, the Apple iPhone iOS update means gaining access to the latest features including compact calls, picture-in-picture …
Read More »The Best Times to Post On Social Media in 2021
A report by SproutSocial based on insights from over 20,000 of their users highlights the best times to post on each social media platform. Outside of the golden rule that content is king, knowing the best times to post on social media is crucial for for achieving optimal engagement. With …
Read More »Free Digital Tools To Use During COVID-19 (And Free Premium Tools)
Many business professionals and companies are dealing with the impacts of COVID-19. Both business owners and employees are searching for new and virtual ways to communicate, collaborate, and engage in marketing initiatives. Fortunately, there are many free digital tools available to help you and your team navigate the remote working …
Read More »Digital Marketing Demand Increase in 2020
As the COVID-19 pandemic has left the world hurdling in new directions, digital marketing has become more critical than ever before. Many businesses are not allowed to keep their physical locations open, leaving them to rely on the digital marketplace to keep them afloat. This leaves digital marketers in high …
Read More »