Industry News

Many business professionals and companies are dealing with the impacts of COVID-19. Both business owners and employees are searching for new and virtual ways to communicate, collaborate, and engage in marketing initiatives. Fortunately, there are many free digital tools available to help you and your team navigate the remote working …

As the COVID-19 pandemic has left the world hurdling in new directions, digital marketing has become more critical than ever before. Many businesses are not allowed to keep their physical locations open, leaving them to rely on the digital marketplace to keep them afloat. This leaves digital marketers in high …

Working from home is commonly considered a luxurious dream job. While some nuisances like avoiding commute is a genuine perk, maintaining productivity can become an unexpected challenge for those who aren’t used to working remotely. For employers managing their business during the Coronavirus pandemic, it can be difficult to help …

With the emergence of COVID-19 and the isolation period it’s caused, businesses all over the world have been forced to close their doors and either temporarily shut down or move to the digital sphere. For many businesses, such as marketing companies, online publications and many retail stores and fast food …

If you’re a Canadian with an Instagram account, you’ve probably noticed their recent and rather drastic change of hiding likes from users. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets …

This year, we decided to run a social experiment to shed some light on the impact cannabis legalization may have on one of the most coveted entertainment events of the year — the Super Bowl. We polled 1,000 Canadians to see how they plan to watch the game now that …

Digital marketing revolutionized the world of business in the early 2000s, and continues to be a powerful tool for businesses. 2019 is shaping up to be an interesting year for online marketing, with AI (artificial intelligence), advanced SEO, data measurement and social media techniques being incorporated into high-growth business strategies. …

The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …

For more information on Heart Marketing over Brain Marketing, check out the Digital Marketing Institute. While a myriad of marketing strategies exist that can support drive sales and increase consumer loyalty, it’s arguable that none are as effective as storytelling. Storytelling is one of the most efficient ways of tugging …

Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager)  With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …