Did you know that people celebrate Boxing Day in countries such as Australia, Austria, Canada, Germany, the United Kingdom, and Hong Kong? Along with Christmas, people around the world celebrate Boxing Day as the last shopping event before the end of the year. Many businesses as part of their Boxing Day marketing strategy offer large discounts on their products and services to attract customers in a very competitive market.
Since there is so much competition, it can be difficult for business owners and marketers to know how to create Boxing Day marketing campaigns that will deliver a high return on investment.
To make things easier for you, we have put together a guide that explains everything you need to know about creating digital marketing campaigns for Boxing Day. Keep reading to find out more.
What is Boxing Day?
There are several possible origin stories for Boxing Day. It used to be the case that churches would open their alms-collection boxes on this day to share money with the poor. This was also a day when wealthy families would give boxes or packaged holiday leftovers to the workers in their homes. Additionally, business owners would offer presents to their workers and would give them the day off.
Boxing Day eventually become one of the world’s most important holidays. It is a bank holiday in England. Canada and Australia also close their banks, schools, and offices on boxing day.
Boxing Day Marketing Content Strategy: Send Out Emails
It is common for Boxing Day eCommerce email marketing campaigns to mimic a Black Friday format. This usually involves sending out a preview email the day before the holiday.
Many marketers will then send out timed offers at various times throughout the day and then will send out “last chance” offers the day after Boxing Day.
Here are some helpful tips and tricks for designing a Boxing Day digital marketing email strategy:
Examine Prior Shopping Habits to Schedule Email Sends
In most cases, Boxing Day traffic parallels Black Friday traffic. It will grow early in the morning before reaching a peak in the early afternoon. It is common for there to be a surge in the early evening.
You will need to make use of what you understand about consumer shopping patterns to do some real-time examination around email send times.
If you don’t have a lot of experience with email marketing on Boxing Day, consider looking at Black Friday shopping patterns.
Highlight Your Bargains
One of the great things about Boxing Day is that lots of people have gift cards that they want to spend and lots of retailers will want to get rid of merchandise before the end of the year.
This is a perfect opportunity for many businesses to boldly display their offers.
In order to do this, you will need to have eye-catching email subjects that will motivate consumers to open and read the messages you’re sending out.
Use Flash Sales and Countdown Timers
The majority of consumers won’t be working on Boxing Day or on the following Monday. This means that they will be more likely to be shopping during these times. Take advantage of this opportunity by presenting people with offers that will motivate them to take action. One of the most effective ways to do this is by using countdown timers.
And keep in mind that most people will be reading your Boxing Day emails on their mobile devices. Therefore, make sure that your messages are mobile-friendly.
Introduce the Holiday to a New Audience
Most consumers in the United States do not know what Boxing Day is or why people celebrate it. But there are plenty of expatriates from the United States who live in Commonwealth nations.
Therefore, why not take the opportunity to reframe the holiday as an after-Christmas sale for United States customers?
Boxing Day Marketing Content Strategy: Create Shopping Ads
If you are marketing physical products, you should focus on launching a shopping campaign on Boxing Day. From the standpoint of user experience, this is an ideal way to help consumers to find out about unique discounts.
It is easy to promote your brand by creating shopping ads on Boxing Day.
You should try to invest in shopping ads that display an image of your product and its cost. Your goal should be to make these ads visible on search engine page results. This will attract new clients to your website.
But keep in mind that it will be necessary to place these ads several weeks before Boxing Day if you want them to be effective.
Write Engaging Ad Copy
You probably won’t attract very much traffic to your website if you only run an ad campaign. This is especially true when you’re marketing during the holiday season. The competition will be too fierce.
Therefore, you will need to focus on creating compelling content within your advertisements. It should promote certain products and discounts that you’re offering for the holiday.
Make sure that you include all of the essential sales and discount information.
Create a Boxing Day Marketing Landing Page
Once you’ve designed ads and written compelling ad copy, you will need to design a winning landing page. It is essential to have a great Boxing Day landing page.
This is the first page that consumers will navigate to after they click on your display ads. The best landing pages create a sense of urgency.
This will convince potential customers that they will miss out on a great opportunity if they don’t take immediate action. But you will also need to try to make your landing page look as attractive as possible.
Design Remarketing Campaigns
One of the best ways to increase sales during the holiday season is to recapture people who have already expressed interest in your services and products. This is known as retargeting.
These consumers already know about your business and what you are selling. Therefore, it will be easier to approach them and present them with Boxing Day offers.
If you want to turn these people into customers, you will need to make sure that they feel recognized, consider offering these people special discounts.
Promote Your Products and Services on Social Media
It is a good idea to start promoting your Boxing Day offers on social media several weeks before the holiday takes place.
One of the best ways to promote your Boxing Day offers on social media is by using word-of-mouth marketing. You can do this by encouraging users to share your posts or tag their friends.
Know When to Run Boxing Day Marketing Campaigns
If you are not sure when the right time to run Boxing Day marketing campaigns is, consider making use of Google Analytics. You’ll also need to pay attention to social media insights.
If you are still not certain when to run your campaigns after you’ve done these things, don’t worry as you can hire a digital marketing expert to help you out. They will be able to tell you how many days ahead of time to launch your Boxing Day marketing campaigns.
Make Use of Traffic From Your Christmas Campaigns
Chances are that your business has gotten a lot of attention from consumers if you’ve been running lots of Christmas marketing campaigns. This is a time of year when consumers love to engage with businesses. But Boxing Day is much more about the event. Try to make the most out of the attention that your Christmas marketing campaigns have generated for your business.
One great way to do this is by creating a photo competition. This involves inviting customers to share photographs of their gift recipients wearing and using your products.
You can offer a Boxing Day discount to all of the people who chose to share their photos on Christmas.
Create Successful Boxing Day Marketing Campaigns
If you’ve been wondering what it takes to design and implement successful Boxing Day campaigns, it is a good idea to learn about the top Boxing Day marketing tips and tricks.
Do you want to find out more about what it takes to launch successful marketing campaigns during the holiday season? If so, make sure to contact us!