I have been consulting about social media since it was brand new. I remember when people moved from MySpace to this thing called Facebook…. and, at that time, Facebook was really easy to use with limited options. :)When social media was just emerging, CBC created a documentary called “The Selling Game” that profiled some of the groundbreaking work we were doing with Sauza Tequila & Facebook. It was new, different, and hadn’t been done before.Since that time, I have probably had a thousand conversations with organizations and brands of all sizes from all over the world about how to properly use social media, develop a good content calendar, measuring social ROI, and more.Throughout all those conversations, I have always seen the different stages the leadership teams go through, especially when it’s their first time dipping their tool into the social media ecosystem.So, when I saw this graphic from one of my favorite bloggers, Tom Fishburne, I had to post it here. He just captures each phase so perfectly!
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Robert Burko
Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency in North America. With 20 years of experience, he currently leads over 95 people across multiple countries and is recognized as one of Canada's chief digital marketing specialists. As a key thought-leader in the marketing industry and award-winning entrepreneur, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. He is also a professor of Digital Marketing & Social Media in Toronto.