Tag Archives: social media

In this day and age, marketers rely heavily on automation, and for good reason. There’s simply too much to get done and not enough time to do it, so any processes that can be streamlined through automation should definitely be. That being said, automation is not a fool-proof concept — …

Companies just starting out normally look to avoid outsourcing professionals to take care of their marketing needs. The fact is that professional marketing can quickly rack up a hefty bill, and all budding entrepreneurs know that a penny saved is a penny earned. Some startups just don’t have the budget …

It’s a new calendar year, which means there are countless new opportunities ahead to expand your brand by growing your subscriber list. Keep the lessons learned last year in mind and add these five subscriber expansion tips to your 2017 workflow. Offer an Exclusive Opportunity It’s a nearly objective fact …

Despite its relatively gradual conception, social media quickly exploded into popular culture once it found its footing. It’s been a while now since various social media platforms have essentially taken over the virtual world, and successful brands have had enough time to figure out how to use the medium to …

Social media lets us connect with literally everyone. It gives us continuous information right to our feeds with everything from how to get your baby to sleep to how to build a car. If it’s even a little interesting, it gets shared on social media. This might make you surmise …

Making a name for your brand requires multi-channel marketing strategies. Using your tried-and-true email marketing campaigns, you can convince your subscribers to engage on social media. There are a number of benefits to getting your potential customers to connect with you on more than just email. What are the benefits? …

Running a personal social media account might seem like a breeze, so when it comes to doing the same for their businesses, many business owners approach the exercise with the same attitude. Beginners often end up running into challenges at the start which derail their social media marketing strategies. Here …

In the modern business world, everyone wants a piece of the social media action. There is no shortage of articles on how to succeed in social media. Many of these, however, neglect to mention that the first step in any social media marketing journey, is to grow one’s presence. So …

Success in social media, and arguably in business, lies in the ability of the business to differentiate itself from the rest of the competition. Even then, there are some unwritten rules that all successful businesses tend to follow when formulating a strategy on social media. Research Every successful social media …

In today’s marketing and business landscape, it seems like “social media” is the current buzzword when it comes to trendy marketing strategies that are supposed to be “must haves”. In fact, I’d go so far as to say that sometimes email marketing is pushed aside or ignored completely. When it …