Social media has changed the world we live in….
If you jump back in time and told someone to “tweet something”, they’d think you have lost your mind. If you told someone to pin something to your board, they’d grab a thumbtack and look for your cork board (what’s a pinterest?). A face book was a printed directory that you’d find at most universities with photos and names in it (remember when things were done on paper?). And if you mentioned “Instagram” people might have thought you misspoke and meant telegram… which is a message sent by telegraph and delivered in printed form.
Now these words that didn’t exist up until recently have had such a profound impact on the way society operates.
With the dramatic effect that social media has, it is no wonder that businesses, brands and celebrities have now incorporated “social media” as a cornerstone of their marketing mix. It is simply too powerful to be ignored… and far too lucrative!
That being said, many small businesses still lack the tools to effectively use social media. They know it’s important, they know they want to do it, but they don’t know where to start. There are a variety of enterprise platforms that can do powerful things, but that simply isn’t affordable for the average small business. That is why in the very near future, Elite Email will be launching a brand new Facebook Page Builder that will empower small and medium sized businesses to create engaging and dynamic content on Facebook beyond their “wall” and “photo sharing”. This new tool will be easy to use with point & click wizards so that organizations of all sizes can capitalize on the full potential of social media.
Before launching this exciting new tool, we wanted to take a look at how celebrities are using social media to discover just how well they are able to build “virtual hype” in a digital world. Can they send fans flocking to an event in just 140 characters? Can they boost movie ticket sales with one post on Facebook? Can one picture on Instagram make headlines in all the entertainment magazines?
There were a bunch of rankings online that showed the popularity on individual social networks, but none that looked at a celebrities social influence across several of the most popular social networks to truly measure the impact they can have.
With that in mind, today we released the Celebrity Social Media Power Rankings 2013.
I hope you have as much fun checking out the rankings as we did putting them together!