We all know that social media and email marketing can combine to do some powerful things when it comes to raising awareness about your brand. However, drumming up interest on a platform like Twitter requires so much more than just copying and pasting your inbox content into the 140 character …
Read More »Learning to Improve Your Content Curation Efforts on Social Media
A while back, we spent some time talking about how best to curate content in the inbox – if you missed that post, feel free to check it out here. However, as effective and important as this process might be as part of your email marketing operations, there’s no denying …
Read More »Building a Better Bond Between Email Marketing and Twitter
While it’s not necessarily breaking news, there’s still quite a few brands that aren’t on to the powerful connection between social media and email marketing. As for those who are “in the know” regarding this veritable match made in heaven, there’s plenty among this group that can’t see beyond the …
Read More »Twitter Chat: Bitcoin and Businesses
I am very excited to be one of the featured experts on ITbusiness.ca’s twitter chat at 1pm ET today (March 20). You can learn more about the Twitter Chat here: http://www.itbusiness.ca/news/bitcoinitb-an-itbusiness-ca-twitter-chat/47210 Be sure to follow along with the action using the hashtag #BitcoinITB While Bitcoin has been around for a …
Read More »Use Email Marketing To Fuel Your Social Media Campaign
Email marketing and social media are keys to online business success. This is true for both small and large businesses alike; the problem most have is effectively integrating the two. Many use social media to drive traffic to landing pages and signup forms in order to build their email lists. …
Read More »Just Released: Celebrity Social Media Power Rankings 2013
Social media has changed the world we live in…. If you jump back in time and told someone to “tweet something”, they’d think you have lost your mind. If you told someone to pin something to your board, they’d grab a thumbtack and look for your cork board (what’s a …
Read More »2013 Email Marketing & Social Media Content Calendar: Top US and Canadian Holidays
“Those who fail to plan, plan to fail.” We all know it’s easy to get distracted by the millions of things that go on in our daily professional and personal lives that we forget to plan our email marketing & social media strategy. Don’t let that happen this year! January …
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