Tag Archives: facebook

A while back, we spent some time talking about how best to curate content in the inbox – if you missed that post, feel free to check it out here. However, as effective and important as this process might be as part of your email marketing operations, there’s no denying …

While most blogs and industry thought leaders can’t talk enough about the power of Facebook when it comes to supporting an email campaign – and for good reason – few such community voices give the official advertising branch of this network the same amount of attention as the social management …

Any time a brand is able to blend the appeal of social media with the power of SMS marketing, it’s hard not to want to jump on board and go all in with this approach. However, when it comes to the fervor surrounding WhatsApp, is this rising competitor to traditional …

As far as social media goes, it’s hard to top the raw reach and power offered by Facebook. Sure, it might not have a complete monopoly on the market, but this platform still stands as the top dog when it comes to using social networks to generate consumer outreach. Of …

2015 will be the year of social media. In fact, Jeremy Harris Lipschultz, a professor at the University of Nebraska at Omaha and contributor to The Huffington Post, suggests that nothing will influence online marketing operations more than how brands integrate these social platforms into the other facets of digital …

It’s officially Small Business Month here in Canada, so there’s no better time than now to talk about how your business can connect with the local community and build some lasting relationships. Considering that people across the country can’t get enough of social media these days, as well as the …

Some things are just destined to be together. If you’re in the business of connecting with customers via email marketing, you know that this practice, when paired with social media, is right up there with mustard and ketchup, Abbott and Costello, and all the other great tandems found throughout history. …

By now, you know that email marketing and social media are two peas in a pod when it comes to reaching out to your audience. Whether it’s one of the countless marketing blogs out there telling you how great these two are together or your own personal experience doing a …

For the regular readers of this blog and pretty much any other site that covers email marketing, you probably see a ton of discussion regarding social media – and for good reason. While emails are still your best bet for generating leads and hammering out sales, there’s a ton of …