Top 10 Tips When Creating an E-Commerce Website

Are you thinking of starting an online store? There are over 20 million e-commerce websites around the world. And the most surprising part? Less than a million sold over $1000 of products each year.

This is because many website owners don’t know how to properly design, market, and optimize their e-commerce sites. And one of the top reasons why e-commerce businesses fail is poor marketing efforts.

We know it’s difficult to create a stylish, functional, and user-friendly e-commerce website that everyone will love. That’s why we’ve written some tips to help get you started.

This guide will provide you with ten digital marketing tips to help you create a successful e-commerce website. We’ll discuss everything you need to break through the e-commerce wall and become a successful brand.

So if you’re just starting out creating an e-commerce website, read the following tips and take your business to the next level!

1. Plan Your E-Commerce Website 

The first and most important step in website development is to plan out your site. Determine what products or services you’ll sell, your target audience, and what kind of design will appeal to your customers.

Creating a detailed plan for your e-commerce website will help ensure that your site is built to sell. Start by sitting down and brainstorming what products or services you want to sell.

Once you have a good idea of the products you’ll sell, you can start planning your e-commerce website’s design and layout.

If you don’t plan your website before building it, you’ll likely end up with a clunky, inefficient design that no one wants to use. And when it comes to e-commerce websites, first impressions are everything.

Your website is the first interaction potential customers have with your brand. If they don’t like what they see, they’re likely to leave fast. Creating a plan for your website will help you avoid this common pitfall and build a successful e-commerce website from the ground up. 

Ecommerce website graphic

2. Prioritize Clarity and Simplicity

When it comes to e-commerce website design, clarity and simplicity should be two of your top priorities. You want potential customers to navigate your website and quickly find what they need easily.

You will likely lose potential customers if your website is difficult to use or cluttered with too much information. So keep your website design clean and simple, and focus on creating a user-friendly experience.

Some of the best e-commerce websites are designed with simplicity in mind. Take a look at Apple’s website, for example. The home page is clean and uncluttered, with clear links to the different products they sell.

Take some time to browse different e-commerce websites and see what design elements you like best. Then, incorporate these elements into your website design.

Creating a clear and simple website design will help you appeal to a wider audience and ensure that potential customers can find what they’re looking for quickly and easily.

3. Make Sure Your Website Is Easy to Use

In addition to having a clear and simple design, your e-commerce website needs to be functional. Potential customers must be able to add items to their cart, checkout, and complete their purchases without frustration.

If your e-commerce website is difficult to use, potential customers are likely to click away and take their business elsewhere. You can avoid this by ensuring your website is designed with the user in mind.

A user-friendly e-commerce website’s key elements include:

  • Easy navigation
  • A search bar
  • Clear call-to-actions
  • Quick loading times

Creating a user-friendly e-commerce website will help ensure that potential customers have a positive experience on your site and are more likely to complete a purchase.

4. Choose the Right E-Commerce Platform

There are various e-commerce platforms to choose from, and it’s important to select the right one for your business.

The platform you choose will determine how easy it is to manage your website, what features you have access to, and how much control you have over the design of your site.

Some popular e-commerce platforms include Shopify, Etsy, and WooCommerce. Each platform has unique features and benefits, so it’s crucial to do your research before deciding which is best.

You should also consider the size of your business when choosing an e-commerce platform. If you’re just starting, you may want to choose a platform that’s less expensive and easier to use.

As your business grows, you can always upgrade to a platform that offers more features and options. Selecting the right e-commerce platform is vital for your website’s success, so be sure to choose wisely.

5. Set Up Payment Processing and Shipping

Setting up payments and shipping are two of the most important aspects of any e-commerce business, so getting them right is important.

There are various payment processors to choose from, so research before deciding. The most popular payment processors include PayPal, Stripe, and Square.

You’ll also need to set up shipping for your e-commerce business. You can use a fulfillment service like Shipstation or Fulfillment by Amazon.

Two business partners working together at warehouse for an e-commerce business

If you choose to ship orders yourself, you’ll need to invest in shipping supplies like boxes, labels, and packaging tape. You’ll also need to calculate shipping costs and determine how you want to ship your products.

Setting up payment processing and shipping is essential for your e-commerce website. Be sure to take the time to research your options and choose the best payment processor and shipping method for your business.

6. Create Product Descriptions That Sell

Your e-commerce website won’t succeed if you don’t have products people want to buy. To sell your products, you must create compelling product descriptions that accurately describe the item and its benefits.

Your product descriptions should be clear, concise, and easy to read. They should also include key information like price, size, colour, and shipping details.

In addition to writing great product descriptions, you can include high-quality photos of your products. People want to see what they’re buying, so don’t skimp on the product photos. The higher the resolution, the better.

Investing the time to create well-written and eye-catching product descriptions will help you sell more products and increase conversions.

7. Choose an Attractive Colour Scheme

The colour scheme you choose for your e-commerce website will greatly impact its overall look and feel. When selecting a colour scheme, you must consider the types of products you sell and your target audience.

For example, if you sell children’s toys, you may want to choose a brighter colour palette. On the other hand, if you sell women’s clothing, you may want to choose a lighter colour scheme.

Your e-commerce website’s colour scheme should be cohesive and easy on the eyes. Avoid using too many colours, as this can be overwhelming for visitors. And it can draw attention away from what really matters—your products.

A well-designed colour scheme will help your e-commerce website stand out and attract more visitors.

8. Nail Your Copywriting Strategy

Copywriting is an absolutely vital element of digital marketing. Your website’s copy should be clear, persuasive, and relevant to your target audience. It needs to sell your brand and products to your audience.

Flat vector illustration of copywriting concept. Copywriter with pencil writing articles for website or blogs

Some of the most important places to nail your copy on your website include the home, product, and service pages. A solid copywriting strategy will help you improve the overall look and feel of your e-commerce website.

9. Create a Clear Conversion Path

Your e-commerce website won’t be successful if you don’t have a clear conversion path. A conversion path is a visitor’s journey from arriving on your website to becoming a paying customer.

To create a clear conversion path, you need to define your target audience and what they want. You can also create a sales funnel that leads visitors to your product pages, and using copywriting best practices will help.

Your e-commerce website should always have conversions in mind. So be sure to include calls-to-action (CTAs) on every page, and make it easy for visitors to purchase your products.

Investing the time to create a clear conversion path will help you increase customer conversions and sell more of your products.

10. Utilize SEO Best Practices

SEO is a critical part of web development that’s often overlooked. If you want your e-commerce website to be successful, you need to ensure that it’s properly optimized for search engines.

Some of the best SEO techniques for e-commerce websites include:

  • Keyword research
  • Title tags
  • Meta descriptions
  • Product descriptions
  • Internal linking

Digital marketing techniques like SEO will help you improve your e-commerce website’s visibility and attract more visitors.

Hire a Professional Web Design Company 

If you want to create a successful e-commerce website, it’s important to follow these essential tips.

You can attract more visitors and increase sales by creating a well-designed website, writing great copy, and utilizing SEO. And if you need help creating a digital marketing strategy, hire a professional web design company like us.

Our team of digital marketers can help you develop a website that stands out from the competition and drives sales. Contact us today to get started!

About Robert Burko

Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency. As one of Canada's chief digital marketing specialists, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. Burko is also a professor of Digital Marketing & Social Media at Seneca College in Toronto. Recognized as a thought leader in his industry, Robert is often invited to speak as an expert in his field at high-profile events across North America.

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