Top 10 Search Engine Optimization Tools for Digital Marketers

IN 2020, it was estimated that brands and agencies across the United States spent $79.27 billion on SEO services. Search Engine Optimization is an essential part of any marketing strategy and can help businesses gain more traffic and improve their visibility in Google Search. 

Still, many businesses do not know where to start when it comes to digital marketing and SEO strategy. Do you want to learn more about the top tools that digital marketers can use to help you improve your rankings? 

Here are the 10 Search Engine Optimization tools we recommend you use for your digital marketing strategy:

1. SEMrush

One of the most popular Search Engine Optimization tools that experts use is SEMrush. This is especially important if you are trying to improve your conversion rates. It allows users to look at any domain’s position in Google search as well as the ranking of the keywords they use. 

SEMrush also helps you with your keyword research. It makes it easy to track the keywords and keyword strategies that competing companies use. 

Lastly, SEMrush allows users to audit their pages to identify SEO trends and find ways to optimize their content. 

2. Ahrefs

Ahrefs is another high-quality tool that many businesses use to improve their backlink analysis. When compared to other backlink tools used by SEO experts, Ahrefs offers the world’s largest index of backlinks. 

This also provides you with rich information regarding your backlink profiles for any URL or website. 

This can make it easy to identify potential backlinks for your own website if you are looking to improve your rankings. Ahrefs also contains other features, like a keyword explorer, domain comparison, and more. 

If you want to learn more about the types of content that generate the best results, Ahrefs is an easy way to do this!

3. Screaming Frog

If you need help improving your technical SEO, Screaming Frog is one of the best tools that you can use. It is a spider tool, so it will go through your entire website and gather information about your internal pages. 

It will gather important information about each page, including the internal and external links, information about your metadata, and more. 

Using this type of crawl tool allows you to perform website audits more quickly without having to analyze your website manually. It will also help by giving you information about all the errors you need to fix and areas that you can improve on your website.  

Whether you need help identifying quick fixes or other serious problems on a website, Screaming Frog is a great option. 

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4. Google Keyword Planner

Another great keyword research tool that you can use to improve your keyword research is Google Keyword Planner. It is used as part of Google Adwords and makes it easy to advertise your business on Google. 

Using Keyword Planner makes it easier to find different lists of keywords and learn more about their search volume and other metrics. It will even tell you how much you can expect the cost-per-click to be if you use these keywords for advertising. 

5. HubSpot

HubSpot has many great features that make it a perfect tool for Search Engine Optimization. It provides users with detailed reports using their SEO tools. This includes information about the popular terms and topics that are being searched on Google. 

You can also use this tool to improve your content creation and content rankings. You can use it to see where your content currently ranks for different search queries. Plus, you can use it to optimize your content. 

With HubSpot, you can scan a URL or domain to get SEO recommendations. You can filter these recommendations by impact, category, and even the difficulty of resolving the recommendations. 

6. Google Search Console

Google Search Console is another free tool from Google that makes it easy to monitor your website’s appearance and troubleshoot any issues that you run into. For example, you can use Search Console to see backlinks, identify technical errors, and even submit sitemaps for your website. 

When you have this information about your website, it is easier to make informed decisions regarding your website’s development and appearance. By improving your website’s appearance, it will be easier to improve user experience and retain visitors to your website.

This tool is also helpful for businesses that are looking to adjust their strategy. It can help you identify new ranking opportunities that will help you boost your website performance. It will also provide businesses with insights into how people are coming to their websites. 

Having this information will make it easier to adjust your SEO strategy and find ways to easily boost your rankings. You can set up a free account with Google Search console for professional search engine optimization today!

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7. Moz Pro

Because Google has such regular algorithm changes, you need to find Search Engine Optimization tools that will keep up with these changes! Moz Pro is a great tool to use for any of your SEO needs. It offers full-service SEO tools including website crawls, keyword recommendations, and more. 

They also have a free tool that is quite helpful known as the MozBar. It is an extension of your toolbar that will give information about website metrics as you browse a page. MozBar provides users with free unlimited queries and will provide information about domain authority, page authority, and other important metrics. 

8. SpyFu

SpyFu is a great Search Engine Optimization tool for a competitive analysis that includes a premium version as well as a free version. 

You can easily search your competitor’s website as well as your own website to see what organic keywords they have, how much traffic they get each month, and learn more about their competitors. 

Using SpyFu allows you to get more information about your competitor’s SEO strategy which can help you improve your own strategy! By learning more about the keywords they use and the strategies that help your competitors succeed, you can identify ways that you can improve as well. 

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9. Siteliner

If you are creating a lot of website content for your site, Siteliner is an important tool to use. It helps users identify duplicate content on their website. Duplicate content is content that is identical or very similar to the content on other websites. 

Because it is a form of plagiarism, Google will penalize your website and rankings if they find too much duplicate content on your website. Using this SEO tool makes it easy to scan your entire website to identify content that is too similar to other content online. 

Removing or fixing duplicate content on your website is one of the easiest proposed solutions that you can make to improve your SEO and avoid unnecessary penalizations from Google. 

When you get your duplicate content report from Siteliner, it will show you which URLs are problematic, what percent of it matches other content, and more!

Siteliner can also help you identify broken links on your website pages, identify the average page size, and even find how many internal links are on each page of your website. 

10. Copyscape

Copyscape is a helpful tool for companies that are prioritizing content marketing or content creation. Similar to Siteliner, Copyscape helps you identify and detect online plagiarism. This way, you can find websites that have copied your content without permission. 

This online SEO tool also allows users to conduct batch searches to check their entire website. This way, you can check thousands of your pages at once to detect plagiarism and avoid the consequences of plagiarized content. 

Having original content is essential for every business, especially if you want it to perform well in search engines. By using this online tool, you can ensure that your SEO is unique and high-quality. 

There is a free version of this tool as well as a premium package. You can also use this to identify duplicate content on your own website. If you have created blogs or other types of content on the same topic, this can help you identify these problems. 

Find the Best SEO Tools for Your Digital Marketing Strategy

Finding the right SEO tools for your digital marketing strategy is an easy way to do digital marketing like SEO experts. By incorporating each of these tools into your digital marketing strategy, it will be easier to improve your ranking and increase your visibility on Google. 

Do you want to learn more about the best SEO tools that SEO agencies use? Elite Digital can help!

Contact us today to learn more about the best tools that we use for digital marketing and to start improving your marketing strategy!

About Robert Burko

Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency. As one of Canada's chief digital marketing specialists, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. Burko is also a professor of Digital Marketing & Social Media at Seneca College in Toronto. Recognized as a thought leader in his industry, Robert is often invited to speak as an expert in his field at high-profile events across North America.

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