Facebook Ad Tips 2022: Complete Guide

Did you know that over 1.18 million businesses in Canada are small businesses?

With all that competition, it can be challenging to make your brand stand out. The business industry encounters new trends regularly. However, one of the constants is social media advertising.

And Facebook is one of the most popular platforms.

With this guide, you’ll learn about Facebook Ad formats so you’ll know which one fits your advertising needs the most. Read on and find out more.

1. Photo Ads

This is one of the most common Facebook Ad formats around. These ads will appear in a user’s newsfeed and appear seamless because they look similar to regular content posts.

Aside from images, these ads have a CTA (call to action) and a link to either your landing page or a blog post.

The benefit of this type of ad format is its versatility. It’s an excellent option for you, especially when you’re unfamiliar with Facebook Ads. These posts only need to have pleasing visuals and interesting text.

Regardless of your marketing experience, these ads are easy to make and set up. This enables you to direct more valuable traffic to your business website. The Facebook Ad requirements for an image post are a 1200 x 628-px image and concise ad copy.

2. Video Ads

These ads are good if you want to drive more engagement and get more conversions. Take note – brand association increases by 139% after watching your videos.

Also, 90% of consumers say their purchasing decisions depend on videos. When users scroll down their Facebook news feed, videos auto-play. This captures your audience’s attention immediately, prompting them to stop scrolling and encouraging them to watch your ad. 

Your video’s minimum dimensions must be 600 x 315 px to draw in users. If you want them to learn more about your business, keep it within 15 to 30 seconds.

The maximum video length and size are 240 minutes and 4GB. However, it’s unlikely to keep your audience entertained for long.

3. Right Column Ads

These ads appear on the right side of a user’s news feed. They’re more straightforward than some of the others on this list. They often feature an image, a short description and a website link.

Right column ads are for brand exposure. This is a great method of putting your business at the forefront of interested people. With this, they’re more likely to engage with your company.

These ads enable you to drive more visitors to your website. You can even use it to look at a specific product page. Like photo ads, you must have 1200 x 628-px images to make the most of this ad.

This ad format allows you to show more visuals than a photo ad. Carousel ads give you 2-10 cards for displaying either photos or videos. Each card is its own advertisement, making it more extensive.

You can either put a product image on each card or break one image into various panels. Every card in a carousel ad allows you to include links and CTAs. This is a great fit if your company aims to showcase various products or services in a single ad.

If you want to make the most of your carousel image, ensure that it’s 1080 x 1080 px. This applies to videos, but you must ensure it doesn’t exceed 4GB. You can check out our guide if you want to learn how to make a good Facebook ad.

5. Dynamic Product Ads

This type of ad makes it easier for potential customers to shop for your products. It’s because these ads showcase your products to people who showed prior interest in you. This ad format tracks people using Facebook’s tracking pixel.

This means they will check the people visiting various pages on your website. After that, the platform shows ads based on the way visitors browsed your website. This also includes the products they viewed before.

To make dynamic ads, you must first upload your product catalog on Facebook. You need only do this once. After that, Facebook will deliver relevant ads until you ask them to stop.

6. Slideshow Ads

Slideshow ads allow you to make a slideshow of photos to help tell a narrative or share important information. When making a slideshow ad, you can upload it like a slideshow video or use Facebook’s creation tool.

Facebook’s tool has various features that help optimize your slideshow. This includes branded formats, text overlays and music. Regardless, your slideshow’s maximum duration is 15 seconds and is limited to 3-10 images.

7. Collection Ads

This ad type is one of the best formats to showcase your products to the 19 million Facebook users in Canada. Collection ads allow you to show multiple products from your website. It gives a more immersive shopping experience that attracts more potential customers.

It’s easier for your potential customers to discover your product offerings with Collection ads. They’re likely to become more encouraged to browse them and buy something. This is especially effective if you’re promoting your products to people who use mobile devices.

8. Instant Experiences

Instant experiences are the most extensive and immersive Facebook ads around. They allow you to make a full-screen mobile ad experience for your target audience, combining images, videos, text and other visual media.

People are more likely to click, scroll and engage with you through instant experiences. To make the most of your ad spend, never forget to include your business logo.

Learn More Facebook Ad Formats Today!

These are the Facebook Ad formats you must become familiar with to be a successful social media marketer. Take some time to learn each ad type’s strengths to know which is right for your objectives.

Looking for more information on Facebook ads? Would you like a team of experts to help you design and optimize Facebook ads for your business? If so, contact us today and let us handle your digital marketing needs.

About Robert Burko

Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency. As one of Canada's chief digital marketing specialists, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. Burko is also a professor of Digital Marketing & Social Media at Seneca College in Toronto. Recognized as a thought leader in his industry, Robert is often invited to speak as an expert in his field at high-profile events across North America.

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