Key takeaways
- Create an effective profile: use your profile picture, header and bio and the same imagery as your website so people identify your brand quickly.
- Use Twitter ads to target by age, location, gender and language to avoid wasting spend on uninterested users.
- Promote specific tweets (eg. a sale) to combine advertising with user interaction (favourites, replies) and grow both your page and website.
- Tweet often to stay visible, but don’t post every hour. Focus on helpful or entertaining content that matches what your audience favourites.
- Mass-following can accelerate follower growth because many users follow back after being followed.
- Always include backlinks in ads and promotional tweets to drive site visits, but balance links with value so your feed isn’t only promotions and ensure a good landing page for visitors.
- Use hashtags sparingly: check what’s trending, apply relevant tags and consider adding hashtags to your bio so your profile shows in searches.
Introduction
Twitter has over 330 million users, so using it to grow your business is a good idea. Twitter marketing revolves around creating content that users will enjoy. Using the likes of tweets and advertisements, you can spread your name and increase conversions. By growing a Twitter audience, you’ll have an easier time promoting things without having to pay for ads.
Read our guide to twitter marketing for reaching a larger audience!
1. Create an Effective Profile
One effective Twitter marketing strategy you can immediately implement is creating an effective profile. When creating a Twitter page, you must make it clear who you are. Using your profile picture, header, and bio, people should be able to identify you as soon as they see your profile and posts.
When creating the profile, use the same imagery that you use on your website. This will help people identify you quicker. Try to avoid creating a different logo for your Twitter profile because it’s better to get your audience familiarized with your regular one.
2. Pay for Twitter Ads
After creating your profile, the next thing you can do is pay for advertisements. Social media marketing using Twitter is made simple when it comes to ads because they give you several tools to help you target your audience.
When launching a targeting campaign on Twitter, you can choose the age, location, gender, and language of the people you’d like to target. Having these options will help you ensure that you avoid advertising to people that won’t be interested in what you’re offering.
3. Promote Your Tweets
Aside from paying for standard advertisements, you can pay to get certain tweets promoted. While this is similar to launching an ad campaign, you can focus on interacting with users on Twitter because they can favorite and reply to the post.
When promoting tweets, you should choose ones that promote something. For example, if you make a tweet talking about a sale that your business is having, you can promote that tweet. It will act as an advertisement, but it’ll help you grow both your Twitter page and your website.
4. Tweet Often
One of the best digital marketing strategies in 2020 was to focus on helping people rather than selling things. It takes seconds to make a tweet, so you should do it often to ensure that people continue seeing you. However, don’t go overboard and tweet every hour.
Understanding how to market on Twitter is all about understanding your audience. You can see the things people like, so you should tweet content that’s similar to what they favorite. Providing that you do this often, you’ll start gaining more followers and engagement on your tweets.
5. Follow People on Twitter
What makes Twitter stand out from other platforms is the ability to follow people, no matter what kind of account you have. With your Twitter page, you can mass follow people so that they see your page. They can then decide whether they’ll follow you back.
This is an effective Twitter marketing strategy because many people regularly follow others. If you follow everyone you see, you’ll continue to gain followers and spread your name. Doing this will make you look more interesting to other users because they’ll want to see what you offer that attracts people.
6. Link to Your Website
Any time you post an advertisement or promote a tweet, you should have a backlink that redirects users to your site. Social media is meant to promote your main service, so try to include links whenever possible. However, don’t include so much self-promotion that people think your page is nothing but advertisements.
Your tweets should offer value to your audience. Whether you’re providing entertainment or useful information, people will only follow you if they get something out of what you post. When providing value, people will be more likely to follow the links that you include. Having a good landing page will ensure that they stay on your site.
7. Use Hashtags
Many social media platforms incorporate hashtags because they’re an easy way to find specific things. By using hashtags, your tweets will show up whenever people search for them. In the past, people often included hashtags with every tweet because it was a new feature.
Today, it’s common to use them sparingly because people will understand the main ideas of your tweets just by reading them. To use hashtags as effectively as possible, look at what’s trending on Twitter. From there, you can figure out which hashtags can be applied to your tweets.
You can also use hashtags in your profile’s bio, making it show up with tweets whenever they’re searched. Twitter and social media marketing work hand in hand, you just need to take advantage of all its features.
Improve Your Twitter Marketing Strategy Today
If you’re someone that wants to establish themselves on social media, Twitter is one of the best places to go. Providing that you use these Twitter marketing tips, you can create a page and make it popular as quickly as possible.
We encourage you to start by making your profile represent your brand the same way that your website does. After doing that, you can use the other methods to promote your page and grow your audience.
If you want to improve your social media presence, contact us now to learn how we can help.
FAQ
Use your profile picture, header and bio to make it clear who you are. Match the imagery to your website (use the same logo and visuals) so people recognize your brand quickly and avoid creating a different logo just for Twitter.
When launching a targeting campaign you can choose age, location, gender and language to focus your ads on the people most likely to be interested, helping you avoid advertising to uninterested users.
Promote individual tweets when you want advertising that also encourages interaction (favourites, replies). Choose tweets that promote something, like a sale, so the promoted tweet acts as an ad while also growing your Twitter page and website.
Tweet often enough to stay visible, but don’t post every hour. Share content that helps or entertains your audience and mirrors the topics people already favourite to increase engagement and follower growth.
Yes. Mass-following exposes your page to many users who may follow back. Many people regularly follow others, so this tactic can help you gain followers and spread your name.
Include backlinks in advertisements and promoted tweets so users can click through to your site. Ensure your tweets offer value (not just promotions) so people want to follow links and make sure your landing page keeps visitors engaged.
Use hashtags sparingly. Look at what’s trending and apply relevant tags to applicable tweets. You can also add hashtags to your profile bio so your profile appears in related searches.
Post content that provides value, such as entertainment or useful information and mirror the topics your audience already favourites. Promoting a tweet that highlights a specific offer or sale also encourages interactions like favourites and replies.
