Beginner’s Guide: Instagram Marketing for Beginners

Instagram is an essential component of business marketing. With an audience of over one billion users, Instagram has quickly become the ideal marketing platform. Businesses are able to grow their following and build rapport with prospective leads with ease. 

Research has even proven that nearly 11% of social media users utilize Instagram for shopping. By growing an online following, businesses can expand their businesses. Keep reading to learn more about Instagram marketing for beginners and how to market on Instagram to elevate your business.  

Develop a Content Strategy 

Millennials and gen-Zers spend hours scrolling on their phones through various media outlets. However, in order to stand out in such a saturated platform, developing a robust content strategy is essential. 

When building out your digital content it is important to create a diverse content calendar. Creators can boost engagement by mixing static graphics with photos and videos. 

When it comes to curating your digital content here are the best practices to keep in mind: 

  • Use lighter images
  • Utilize contrasting textures 
  • Develop interactive captions 

With an Instagram marketing strategy, there are many different ways to generate evocative content that will capture prospective customers’ attention. 

Shot of a young businesswoman having a brainstorming session in a modern office

Convert Stories Into Highlights

Stories are a way to showcase products and garner attention from Instagram users. These stories may only last for 24 hours, however, can make a lasting impact on your account by converting them into highlights. 

Stories are also a great way to share content that is created by your audiences. If customers post and feature your product you can reshare that story to your account. 

Partner With Instagram Influencers

Through Instagram affiliate marketing you can build intentional and lasting partnerships to grow your brand. An influencer is a person with the ability to influence potential buyers of a service or product. 

Instagram influencers have spent time curating a dedicated following that businesses can tap into when needed. Because their audiences are highly engaged, a product review or haul can spark an influx of business. 

There are different tiers of influencers based on their following and ability to influence followers to take a particular action. Many researchers have found that micro-influencers, with a following between 10K and 50k, have more of a direct impact on their followers. 

Young woman holding beauty products and smiling while making social media video

Place Instagram Advertisements 

In addition to the organic content, Instagram also pushes out paid-for content. This material is placed in a target audience’s feed and helps to draw in new users. Instagram offers a scalable pricing model that will allow you to grow your business through investments. 

Instagram’s ad platform offers an easy-to-navigate platform that allows you to refine your audience. Once ads have launched you can pull detailed reports and make data-driven decisions to improve your advertising. 

Utilize Instagram Marketing for Beginners

Instagram marketing for beginners can help you take your business to the next level. By creating dynamic content you can attract new customers and build a successful business model.

Instagram remains one of the underutilized marketing platforms of our generation. Digital marketing experts can help you devise a plan to launch your business’s Instagram. Connect with our team of experts to market your business. 

About Robert Burko

Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency. As one of Canada's chief digital marketing specialists, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. Burko is also a professor of Digital Marketing & Social Media at Seneca College in Toronto. Recognized as a thought leader in his industry, Robert is often invited to speak as an expert in his field at high-profile events across North America.

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