3 Ways To Grow Your Subscriber List

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Key takeaways

• If your list has plateaued, you’re likely spending more time on email content than on actively growing the list, great content alone won’t attract subscribers.
• Use three focused acquisition channels: convert commenters, convert social followers and nurture YouTube viewers into subscribers.
• Convert commenters by treating the Thank You page like a sales page, use copywriting techniques and a clear call-to-action.
• Convert social followers by offering something of value at connection and asking them to sign up with a direct call-to-action.
• Convert YouTube viewers with a simple three-step funnel: CTA in video → link in description → landing page with a clear signup prompt.
• Retention depends on continuing to produce value-driven content, growth fades if subscribers aren’t interested.

Introduction

You may have reached that point where your subscriber list is either plateaued, or even worse, getting smaller. This can be frustrating, particularly when you are putting a lot of effort into your content and no one is receiving it.Perhaps this is the problem. Many people put a great deal of effort into crafting their emails, but spend almost no time trying to grow their subscriber list. The assumption here is that great content will attract more readers, but this concept is actually flawed.How will anyone see your content if they are not on your mailing list?Although it is true that people may share your content if it is really good, but the truth is that you need to put in effort if you want to find more readers. This can be done through many different methods, but some work better than others.

3 Magic Methods For Getting More Subscribers

Convert Commenters Into Subscribers – This is a straightforward strategy that involves converting people who make comments into subscribers. People that are commenting on your website  are expressing an interest in what you have to say, and this presents a great opportunity to get them to sign up as a reader.“When using this strategy, I urge you to treat your “Thank You” page’s copy the way you’d treat a sale page’s copy,” recommends Jimmy Rodela from Business2Community. “Don’t just say, “Thank you for commenting. Sign up now to get your blah blah blah…” If you do this, your conversion rate won’t be as high when compared to using the tricks of the trade that copywriters use to increase the conversion rate of the sales pages they are working on.”Convert Social Media Followers Into Subscribers – Chances are your social media following is much higher than your email subscriber list. However, is there any reason that all of your followers should not be in your recipient list as well?When someone connects with you on social media, this is your opportunity to do more than just accept their request. This is one of the best chances that you will have to offer something of value and make a call-to-action.“I mean, think about it. How many connections do you have in your social media accounts? How many of them signed up to your email list?” asks Rodela. “If you answered “none,” then maybe that’s because you didn’t offer them something of value when you both got connected, and you didn’t ask them to sign up to your list either.”YouTube Subscriber Nurturing – YouTube is one of the most popular websites on the Internet. There are literally billions of users. If you are posting content on the site, your only objective shouldn’t be to roll up your view ticker. You should be trying to guide your viewers towards other goals that will aid your business.For example, if you want to expand your subscriber list, this can be done with three simple steps.1. Add a call-to-action to the end of your video in order to guide your audience towards the description of your video.2. In the description, include a link that leads to your landing page.3. On the landing page of your website, create a clear call for people to sign up for your newsletter or mailing list.

Keep Producing Value-Driven Content

Following these strategies should help you get more readers, but if you don’t keep producing content that they find interesting, then you can lose them as fast as you get them. Combine your strategies and try to target as many goals as possible in order to see real success.

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