Victor Green

Is Email Marketing Like Music?

Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …

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Essential Tips For Email Marketing Success in 2017

There’s really no debate about the effectiveness of emailing or its ability to grab people’s attention, generate more leads and boost sales for a business. Emailing as a productive, results-driven marketing strategy has been proven time and time again, but what has also been proven is that it needs to …

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Why Email Marketing Always Delivers Results

Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action. People are essentially addicted to email with billions of emails sent and received every day. If there was one form …

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Confirming The Right Choice With Email Marketing

Does your business send confirmation emails? If not, you could be missing out on a critical step in nurturing your prospects and retaining your customers. The relationship between a business and its customers is fickle to say the least. If it is not handled with care, it can easily fall …

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3 Essential Emails For Every eCommerce Platform

Business woman

Communication is important. Particularly as a business, having a clear and open dialogue is critical to building a strong relationship with your consumers. When you operate an online store, there isn’t the same opportunity to provide customer service in person as there is in traditional storefronts. There’s no smiling and …

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3 Ways To Improve Your Email Marketing Click Rates

When you send out emails, the hope is that you can engage your audience in some way and get them to interact with your message. People use all kinds of metrics and analytics to evaluate the impact that they have made in an attempt to measure the value of their …

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How To Save Time and Cut Costs With Email Marketing

For most of us, everyday at work is busy with a packed schedule that hardly gives us any time to get ahead. Most of us are also restricted by the costs of our daily operations and budgets for achieving our goals. For these reasons, business owners and employees are always …

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