Many claim that email marketing is the be-all and end-all of digital marketing strategies. While there are statistics to prove this fact, it’s still important to recognize that email marketing is just one option of many for building brand awareness and initiating audience engagement. Just like any other marketing strategy, …
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Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …
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When it comes to email marketing, one of the most important indicators of success is how many people open your emails. An email that is never opened has zero impact, so it is essential to get people to start reading by whatever method possible. Even if they don’t click through …
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People and marketers love email. There is really no debate about its effectiveness or ability to grab people’s attention, generate more leads, and boost sales for a business. It has been proven time and time again, but what has also been proven is that it needs to be done correctly …
Read More »Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action. People are essentially addicted to email with billions of emails sent and received every day. If there was one form …
Read More »Does your business send confirmation emails? If not, you could be missing out on a critical step in nurturing your prospects and retaining your customers. The relationship between a business and its customers is fickle to say the least. If it is not handled with care, it can easily fall …
Read More »The millennials – a misunderstood and sought-after demographic in the marketing world. Everyone wants to appeal to millinnials, but there is something entirely different about them that makes it a notoriously difficult task. “Millennials are eschewing the old way of doing things: they don’t click on banner ads, buy print …
Read More »Communication is important. Particularly as a business, having a clear and open dialogue is critical to building a strong relationship with your consumers. When you operate an online store, there isn’t the same opportunity to provide customer service in person as there is in traditional storefronts. There’s no smiling and …
Read More »We all know that email marketing is one of the most effective forms of digital marketing. There really isn’t any debate to it, despite the claims of some bloggers and contributors that email marketing is dead. Email marketing has the highest returns on investment of any form of digital marketing. …
Read More »When you send out emails, the hope is that you can engage your audience in some way and get them to interact with your message. People use all kinds of metrics and analytics to evaluate the impact that they have made in an attempt to measure the value of their …
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