People and marketers love email. There is really no debate about its effectiveness or ability to grab people’s attention, generate more leads, and boost sales for a business. It has been proven time and time again, but what has also been proven is that it needs to be done correctly …
Read More »Email marketing has been declared alive and dead so many times that it is hard to say where the debate has ended. In reality, the debate will probably continue for as long as we continue to use emails as a form of communication. The very fact that this debate exists …
Read More »You may have reached that point where your subscriber list is either plateaued, or even worse, getting smaller. This can be frustrating, particularly when you are putting a lot of effort into your content and no one is receiving it. Perhaps this is the problem. Many people put a great …
Read More »Email marketing is one of the most effective methods of connecting with a target audience and has proven results for encouraging action from consumers. However, many companies still spend countless hours crafting and sending emails and other marketing materials manually. “Marketing automation is one of the most valuable tools the …
Read More »St. Patrick’s Day is just around the corner, which means there is a huge opportunity for leveraging the pseudo holiday with some great email marketing. St. Patrick’s Day is a holiday celebrated by many people and it has great marketing opportunity for holiday engagement because it is light-hearted, but still …
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