“Privacy has been central to all our work at Apple from the beginning. Every year, we push ourselves to develop new technology that’ll allow users to take more control of their data and make better-informed decisions about whom they share it with. Various innovative features have been incorporated into this …
Read More »So You Want To Email Market To Millennials?
Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every digital marketer longs to attract millennials since they’re the largest living generation with such tech-driven nature. Still, there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing the …
Read More »5 Reasons Why Emails Bounce (and How to Fix These Problems)
Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With …
Read More »5 Common Mistakes of Email Marketing
Strategic email marketing has been proven time and time again to be an extremely effective way to grow a business. And if you’re not convinced, then you might be doing something wrong. In fact, there are several common mistakes people make while sending emails that seem minor but can have …
Read More »The Advantages and Disadvantages of Email Marketing
Many marketing experts out there claim that email marketing is the be-all and end-all of digital marketing strategies. While email marketing can be effective, it’s important to realize it’s just one way of many to build brand awareness and engage an audience. It’s important to consider both sides of email …
Read More »Is Email Marketing Like Music?
Email marketing is not usually considered a creative form. People think about it as a business strategy, but for people who actually craft emails, they know that there is more to it then simply laying out some information in a template. In fact, the best email marketers are very creative …
Read More »The Truth Behind Emojis and Email Open Rates
When it comes to email marketing, one of the most important indicators of success is how many people are actually opening your emails. An email that is never opened has zero impact on its recipient, and so it is essential to get your contacts interested enough in your content to …
Read More »Essential Tips For Email Marketing Success in 2017
There’s really no debate about the effectiveness of emailing or its ability to grab people’s attention, generate more leads and boost sales for a business. Emailing as a productive, results-driven marketing strategy has been proven time and time again, but what has also been proven is that it needs to …
Read More »Why Email Marketing Always Delivers Results
Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action. People are essentially addicted to email with billions of emails sent and received every day. If there was one form …
Read More »Confirming The Right Choice With Email Marketing
Does your business send confirmation emails? If not, you could be missing out on a critical step in nurturing your prospects and retaining your customers. The relationship between a business and its customers is fickle to say the least. If it is not handled with care, it can easily fall …
Read More »