So many colors of the rainbow, but only one color can be Pantone’s color of the year.
I’m sure it was an intense campaign for all the different colors, but the color of the year for 2013 is Emerald.
Color can definitely influence the mood and feel of your email and must be used properly along with your images & text to create the desired result.
For those who want to be trendy and use the new color of the year, the hex code value is: #009B77
Of course, this color may not be the right fit for your brand, and please (please!) do not sacrifice brand color-scheme integrity for the sake of jumping on the trendy color bandwagon.
In case you want to use a color from previous years, I have created the chart below dating all the way back to 2000 when the color of the year was first announced. It includes the Pantone, RGB Value and Hex code value so that you have everything you need to make sure you’re not even one shade off from the color of the year.