Pantone Color of the Year 2000 – 2013 (Including Hex Codes)

So many colors of the rainbow, but only one color can be Pantone’s color of the year.

I’m sure it was an intense campaign for all the different colors, but the color of the year for 2013 is Emerald.

Color can definitely influence the mood and feel of your email and must be used properly along with your images & text to create the desired result.

For those who want to be trendy and use the new color of the year, the hex code value is: #009B77

Of course, this color may not be the right fit for your brand, and please (please!) do not sacrifice brand color-scheme integrity for the sake of jumping on the trendy color bandwagon.

In case you want to use a color from previous years, I have created the chart below dating all the way back to 2000 when the color of the year was first announced. It includes the Pantone, RGB Value and Hex code value so that you have everything you need to make sure you’re not even one shade off from the color of the year.

Pantone Color of The Year with Hex Code & RGB Values
Hex: 009B77
RGB: 0,152,116
Pantone: 17-5641

Emerald (2013)

Hex: DD4124
RGB: 221,65,36
Pantone: 17-1463

Tangerine Tango (2012)

Hex: D65076
RGB: 214,80,118
Pantone: 18-2120

Honeysuckle (2011)

Hex: 45B8AC
RGB: 68,184,172
Pantone: 15-5519

Turquoise (2010)

Hex: EFC050
RGB: 239,192,80
Pantone: 14-0848

Mimosa (2009)

Hex: 5B5EA6
RGB: 91,94,166
Pantone: 18-3943

Blue Izis (2008)

Hex: 9B2335
RGB: 155,35,53
Pantone: 19-1557

Chili Pepper (2007)

Hex: DFCFBE
RGB: 223,207,190
Pantone: 13-1106

Sand Dollar (2006)

Hex: 55B4B0
RGB: 85,180,176
Pantone: 15-5217

Blue Turquoise (2005)

Hex: E15D44
RGB: 225,93,68
Pantone: 17-1456

Tigerlily (2004)

Hex: 7FCDCD
RGB: 127,205,205
Pantone: 14-4811

Aqua Sky (2003)

Hex: BC243C
RGB: 188,36,60
Pantone: 19-1664

True Red (2002)

Hex: C3447A
RGB: 195,68,122
Pantone: 17-2031

Fuchsia Rose (2001)

Hex: 98B4D4
RGB: 152,180,212
Pantone: 15-4020

Cerulean Blue (2000)

About Robert Burko

Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency. As one of Canada's chief digital marketing specialists, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. Burko is also a professor of Digital Marketing & Social Media at Seneca College in Toronto. Recognized as a thought leader in his industry, Robert is often invited to speak as an expert in his field at high-profile events across North America.

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