- Geographic Location: One of the ways that Optimize can help business owners’ segmentation is by analyzing which advertising methods work best in certain geographic locations. For instance, some regions use different language for the same item. With Optimize, business owners can change the language and images to fit the geographic location they are trying to connect with.
- Exact-Matched Searchers: Optimize can also help business owners tailor their messages depending on whether the visitor arrived to the site with an exact-match keyword or a keyword that was only close. Exact-match keywords can indicate a more specified knowledge on the part of the user, and a business owner can tailor their message to meet the expectations of the user.
- Cutting Down on Text: Especially with mobile device users, less information can actually be better for conversion rates. It’s overwhelming for users to process through too much information, so by using Optimize, business owners can run tests to determine if a more streamlined approach will actually boost conversions.
These are just a few of the ways that Optimize can help business owners boost conversions. With so many experiments that can be linked to AdWords, think about all of the aspects of your marketing that you could tweak, leading you to even greater numbers of conversions even more easily, and ultimately pushing your organization forward.Looking for someone to help manage your next campaign? Contact us here!