With the advent of smartphones, businesses worldwide are now operating at a pace that would have once seemed completely unimaginable. Having access to the majority of our work operations right in our pockets means less delays between processes, leading to an exponential spike in productivity. There’s a lot of content to unpack when it comes to how our smartphones impact our daily lives, which would be way too much content for the scope of this article. We’ll zoom into one aspect of the field here, and focus on how texting goes a long way in affecting the way that we email. So, put your phones away (unless of course you’re reading this on a phone), and pay attention!
Most of us are using our phones to check our emails
Because we have full access to our inbox right on our smartphones at all times, there’s really little incentive to haul our bodies to our desks in order to sort through our e-mails. Why go through all that trouble when you can simply reach a hand into your pocket? According to a new study conducted by Adobe, most consumers out there are checking their e-mails right on their smartphones in the vast majority of occasions. For instance, 90 percent of millennials aged 18 to 24 years old rely on their mobiles to access their inbox. The trend doesn’t significantly drop as the age increases: 88 percent of 25 to 34 year olds mostly use their phones for e-mail, as well as 81 percent of consumers aged 35 and older.
People are writing shorter, more succinct messages thanks to texting
Most consumers spend much more time thumbing text messages in their phones than they do writing e-mails on their desks. No matter what the platform is, words will always be words, and the more time people spend writing them a certain way, the more their writing habits will spread over different platforms. Adobe’s study shows that 37 percent of people report writing shorter and more concise emails due to the way that they text, and 42 percent say that they actually use emojis in their emails as well.
Texting habits might actually benefit email marketing
As the trend of modernization goes, subtraction is far more attractive than addition. This applies to email marketing as well; filling an outgoing message with tons of unnecessary information is a surefire way to sore the eyes of your customer. Nina Zipkin from Entrepreneur writes, “Brands can expect that longer, wordier emails will get deleted before they’re even read.” Even [emails with] long subject lines are probably not going to be opened. Brands need to be really precise and on point with what they are providing. Really, less is more.”
Texting also reveals aspects of personality
These days, we spend so much time texting that it’s really no surprise to learn that our messaging habits are affecting us in ways we can’t exactly track. Thankfully, science is there to track that for us. It turns out that texting affects a wide range of human behaviour, including romance. According to a study conducted by Shanhong Luo, there’s a certain role of attachment in the associations between texting and romantic relationship satisfaction. The results of her study suggested that “texting share showed positive links with both attachment dimensions and a negative link with relationship satisfaction, whereas the sheer volume of texts had little association with attachment dimensions or satisfaction.” Learn to harness the benefits of your texting habits in order to see improvement in several fields of your life, including the emails you send!