Tag Archives: mobile

It doesn’t take extraordinary powers of perception to realize that mobile devices have essentially become removable appendages of the ones using them. The vast majority of people living in the developed world have their devices well within reach throughout every single moment of their day. Knowing that, it’s easy to …

With the advent of smartphones, businesses worldwide are now operating at a pace that would have once seemed completely unimaginable. Having access to the majority of our work operations right in our pockets means less delays between processes, leading to an exponential spike in productivity. There’s a lot of content …

Mobile has been seen as an important marketing strategy for a number of years now and many advertisers increase their budgets substantially every year to reflect this. But, a recent report – the State of Mobile Advertising 2016 – found that a full 56% of advertisers admit to only being …

It doesn’t seem like all that long ago the notion of having a primarily mobile audience was unheard of. When it came to optimizing messages, it was all about maximizing the vast real estate found on the traditional desktop screen. Oh, how things have changed in just a few short …

If you’re sitting at the train station, do you let the express train go by to wait to see if the local gets there first? That seems to be the approximation of marketers’ attitudes about mobile marketing. In an article at Forbes.com, a BDO Survey revealed that 25% fewer CMOs …

Everyone who knows me, knows that I am always preaching the importance of testing when it comes to email marketing. Test to see how your email displays on different clients…. test different subject lines…. test different sending times…. test different calls to action…. TEST, TEST, TEST! Whenever we release a …