Halloween is easily one of our favorite holidays here at Elite Email. It’s just so much fun to see the tremendous amount of emails going out with ghosts, goblins, witches and werewolves.Everyone seems to jump on the Halloween bandwagon (…obviously!) and yet again we have set another record this year. Our email volume on the morning of October 31 is up 29% over last year. That represents a ton of outbound emails.One thing I love seeing is how people tie in Halloween to their promotions. I always say that an email is most effective when it’s relevant, and tying back to something as top of mind as Halloween immediately boosts relevancy.Another thing I noticed this year that I like a lot is an increase in the number of emails that include “Safety Tips” when trick-or-treating. I saw a bunch of retailers sending out promotional emails that had a section devoted to these tips. It’s great to see that businesses are including content like this because if these safety tips are repeated enough, then we can all have a safe and enjoyable Halloween.On behalf of the entire Elite Email Team, I want to wish everyone a Happy Halloween!
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Robert Burko
Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency in North America. With 20 years of experience, he currently leads over 95 people across multiple countries and is recognized as one of Canada's chief digital marketing specialists. As a key thought-leader in the marketing industry and award-winning entrepreneur, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. He is also a professor of Digital Marketing & Social Media in Toronto.