Key takeaways
- Facebook reaches 2.9 billion people. Use it to find new customers for your restaurant.
- Keep your Facebook page up-to-date: list hours, menu, contact information and website link.
- Highlight customer reviews; if you have none, ask friends or frequent customers to write one and monitor post comments for positive feedback.
- Add CTA buttons (e.g., book a reservation, contact you, view menu) so that they appear at the top of your profile.
- Create purposeful, regular posts: announce new menu items, events, discounts and share photos or videos, schedule posts ahead of time.
- Respond quickly to Facebook Messenger to appear professional and earn the “Responds quickly” message on your page.
Introduction
2.9 billion people use Facebook, making it an exceptional way to reach potential new customers. If you’re performing Facebook marketing, you likely have some questions. What are the best tactics to use? What exactly does Facebook offer in regards to social media marketing?
Read on for the top Facebook marketing strategies you need to know.
Keep Your Facebook Page Up-To-Date
Your Facebook profile is one of the first places potential customers will look when trying to find information about your restaurant.
Update your profile often, making sure all the essential information is easy to find, like your hours, menu, contact information, and website link.
Highlight Customer Reviews
It’s common for people to look up a restaurant’s reviews before deciding to eat there. If customers can easily find great reviews on your Facebook page, they’re much more likely to visit you.
If you don’t have any reviews to post, ask friends or frequent customers if they could write something for you to share on your page. Pay attention to comments on your Facebook posts too, as sometimes people leave their positive feedback there.
Add CTA Buttons
Make it easy for customers perusing your Facebook page to book a reservation, contact you, or view your menu with the use of CTA (call-to-action) buttons.
Facebook makes it easy to add these and offers different options depending on the action you’d like your customers to take. The buttons will show up at the top of your Facebook profile so it’s one of the first things people see when visiting your page.
Create Purposeful Posts
Making regular Facebook posts is a good way to create engagement and encourage potential customers to click on your profile.
Post to share new menu items, advertise events happening at your restaurant, offer discounts, or share photos and videos from your business. You can even schedule the posts ahead of time, making planning out your marketing content easy.
Respond to Messages
Oftentimes a customer will use your Facebook page to ask questions they have about your business. If you receive a message in Facebook Messenger, try to respond to the question or comment as quickly as possible.
Not only is this more professional, but replying promptly makes your page show a “Responds quickly” message to show everyone you’re often active.
Look Into Facebook Ads
Facebook Ads are great for marketing restaurants online because they promote your page to people that don’t already follow you, helping you attract new customers.
While Facebook Ads aren’t free, there are lots of different options for how to use them, like creating different audience profiles to target groups who might want to try your food.
Use Facebook Marketing Strategies to Your Restaurant’s Advantage
Facebook marketing strategies are a perfect way to reach a new audience while making returning customers feel connected to your restaurant. With all of these Facebook marketing tools at your disposal, your restaurant is sure to reap the benefits.
Do you still have marketing questions? Elite Digital is here to help. Contact us today to find out how our experienced team can meet your needs.
FAQ
List your hours, menu, contact information and website link so potential customers can find essential details easily.
Ask friends or frequent customers to write a review to post on your page and watch comments on your posts since people sometimes leave positive feedback there.
Add buttons that let visitors book a reservation and contact you or view your menu. Facebook offers different CTA options depending on the action you want customers to take and these buttons appear at the top of your profile.
Post about new menu items, upcoming events, special discounts and share photos or videos from your business. You can also schedule posts ahead of time to plan your content.
Respond to Facebook Messenger messages as quickly as possible. It’s more professional and helps your page display a “Responds quickly” message showing you’re often active.
Facebook Ads promote your page to people who don’t already follow you and let you create different audience profiles to target groups who might want to try your food. Note that Facebook Ads aren’t free.
Create purposeful posts (menu updates, events, offers, photos/videos) and use Facebook’s scheduling feature to plan posts ahead of time, making content planning easier.
