Top 5 Tips to Ensure Accessible Design In Your Digital Marketing Plan

by Robert Burko
3 mins read
Several cubes that are black with one in the middle that is yellow with an arrow in it.


In the realm of digital marketing, accessibility is paramount. A well-crafted digital marketing plan is inclusive, ensuring that all users, regardless of their abilities, can access and interact with your content. If you’re aiming to create an inclusive digital marketing strategy, here are the top 5 tips to ensure accessible design.

Understanding Accessible Design

Accessible design is about creating digital content that all people use, regardless of their physical, cognitive, or sensory abilities. It’s about removing barriers that might prevent people with disabilities from accessing your content.

Top 5 Tips for Accessible Design in Digital Marketing

Image of keyboard with a wheelchair and the word “accessibility” highlighted depicting accessible design.

1. Design Accessible Websites

An accessible website is the cornerstone of an inclusive digital marketing plan. Ensure that your website is user-friendly for people with varying abilities. Use easy-to-read fonts, clear navigation, and ensure compatibility with assistive technologies such as screen readers.

2. Create Accessible PDFs

PDFs are commonly used in digital marketing. To make your PDFs accessible, use structured headings for easy navigation, include alternative text for images, and ensure the document is readable by screen readers.

3. Ensure All Ads Utilize Accessible Design

Prioritizing accessible design when it comes to your digital ads is also important. Use clear, high-contrast visuals and provide alternative text for images. Keep the language simple and straightforward so that it can be easily understood by all users.

4. Create Accessible Videos

Remember to include captions for those with hearing impairments when using videos in your digital marketing. Also, provide a transcript or descriptive audio for visually impaired users to ensure they can fully engage with your video content.

5. Always Ensure Compliance with Accessibility Standards

In certain regions like Ontario, accessible design isn’t just a good practice—it’s a legal requirement. Ensuring your digital content complies with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG), is not only socially responsible but also legally essential.

Enhance Your Accessibility with Elite Digital

Elite Digital: Your Partner in Accessibility

At Elite Digital, we understand the importance of accessible design in digital marketing. We’re committed to creating inclusive digital content that adheres to accessibility standards, ensuring all users can engage with your brand.


Incorporating accessible design in your digital marketing plan can enhance user experience, expand your audience, and ensure compliance with legal requirements. By making your websites, PDFs, ads, and videos accessible and adhering to accessibility standards, you can create a more inclusive and effective digital marketing strategy. With Elite Digital as your partner, you can confidently navigate the realm of accessible design and drive your brand towards a more inclusive future. Contact us today to learn more!

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