We are excited to announce that our CEO Robert Burko is the headline speaker at tonight’s York Region Arts Council and Aurora Cultural Centre event.Robert will be speaking about Canada’s new Anti-Spam Legislation along with some general Email Marketing tips.The event runs tonight from 6:30-9:00pm at the Aurora Cultural Centre.Canada’s new Anti-Spam Legislation (CASL) shakes the foundation of the marketing landscape in Canada by imposing a strict new rule book on what is and is not allowed. With hefty penalties and complex parameters, we’ll explore the in-and-outs of the new law to get you on the path to full compliance. Once you’re CASL-Ready, we’ll explore the ways you can effectively and affordably use email and mobile text message marketing campaigns to drive engagement with customers in new & unique ways with a cross-channel strategy. Every channel can be effective, but using the proper channel to send the right message to the right person at the right time can take your results to new heights.FREE for YRAC Members, $10 for NonmembersClick here for more info
Our CEO Robert Burko Takes The Stage Today at York Regions Art Council!