Tag Archives: casl

As the July 1st enforcement date for Canada’s Anti-Spam Law (CASL) came creeping closer and closer back in 2014, doomsayers and pessimists alike from Halifax to Vancouver decried this event as the end of email marketing in Canada. In some digital circles, this sentiment still holds strong to this day. …

From Vancouver to Halifax, email marketers and brands alike understand that playing by Canada’s Anti-Spam Legislation (CASL) is a vital part of successfully conducting an inbox outreach campaign. But does this reality hold true for our contemporaries on the other side of the Atlantic? With the passing of the European …

Like virtually any other portion of the digital world, the email marketing industry is home to its fair share of misconceptions and incorrect assumptions. For most established members of the community, it’s easy to see through these misguided lines of thought and understand the underlying truth and facts that lurk …

As one of the biggest names in the digital world, it’s hard to imagine a tech giant like Yahoo ending up on the wrong side of the law. However, after facing a reversed decision from a three judge panel in the United States 3rd Circuit Court of Appeals, this leader …

With election season right around the corner – October 19th to be exact – it’s not too surprising for the news to be dominated by talks regarding election forecasts and debates between incumbents and upstart candidates. What is surprising though is the fact that the political world has spilled over …

With the one year anniversary of Canada’s Anti-Spam Law (CASL) almost here, there’s plenty of questions floating around in the email marketing community. Did CASL work, or is spam still a problem? Should I still be worried about any compliance issues? What’s the next step in the fight against spam? …

After months and months of warnings, press releases, and precautionary tales from this and other industry sources, the hammer finally came down on those who remained unwilling to abide by the new rules and regulations surrounding Canada’s stance on spam tactics. Specifically, Quebec-based management and technology consulting firm Compu-Finder stands …

If you’re in the business of connecting with customers via marketed emails or SMS messages, you have probably heard that Canada’s new anti-spam legislation (CASL) is up and running this month. Of course, knowing that things have changed regarding marketing laws doesn’t do your organization much good if you’re not …

All of us at Elite Email have been working hard for months & months to understand every component of CASL, which takes effect on July 1st, 2014. We have seen many organizations across Canada and abroad fully embrace these major changes that are rocking the Canadian marketing landscape. They are …

We are excited to announce that our CEO Robert Burko is the headline speaker at tonight’s York Region Arts Council and Aurora Cultural Centre event. Robert will be speaking about Canada’s new Anti-Spam Legislation along with some general Email Marketing tips. The event runs tonight from 6:30-9:00pm at the Aurora …