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Tag Archives: casl

Has CASL Restricted the Growth of Email Marketing in Canada?

As the July 1st enforcement date for Canada’s Anti-Spam Law (CASL) came creeping closer and closer back in 2014, doomsayers and pessimists alike from Halifax to Vancouver decried this event as the end of email marketing in Canada. In some digital circles, this sentiment still holds strong to this day. …

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Dispelling the Biggest Misconceptions in the Email Marketing World

Like virtually any other portion of the digital world, the email marketing industry is home to its fair share of misconceptions and incorrect assumptions. For most established members of the community, it’s easy to see through these misguided lines of thought and understand the underlying truth and facts that lurk …

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Did Yahoo Cross the Line with SMS Spam?

As one of the biggest names in the digital world, it’s hard to imagine a tech giant like Yahoo ending up on the wrong side of the law. However, after facing a reversed decision from a three judge panel in the United States 3rd Circuit Court of Appeals, this leader …

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CASL Check-up: Gauging the Current Outlook on Spam in Canada

With the one year anniversary of Canada’s Anti-Spam Law (CASL) almost here, there’s plenty of questions floating around in the email marketing community. Did CASL work, or is spam still a problem? Should I still be worried about any compliance issues? What’s the next step in the fight against spam? …

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Making the Wrong Kind of History: Breaking down the CRTC’s First Spam Fine

After months and months of warnings, press releases, and precautionary tales from this and other industry sources, the hammer finally came down on those who remained unwilling to abide by the new rules and regulations surrounding Canada’s stance on spam tactics. Specifically, Quebec-based management and technology consulting firm Compu-Finder stands …

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Catching You Up to Speed with Canada’s New Anti-spam Law

If you’re in the business of connecting with customers via marketed emails or SMS messages, you have probably heard that Canada’s new anti-spam legislation (CASL) is up and running this month. Of course, knowing that things have changed regarding marketing laws doesn’t do your organization much good if you’re not …

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Global TV News Covers CASL with our CEO, Robert Burko

All of us at Elite Email have been working hard for months & months to understand every component of CASL, which takes effect on July 1st, 2014. We have seen many organizations across Canada and abroad fully embrace these major changes that are rocking the Canadian marketing landscape. They are …

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