Client: McMaster University
What we did
- • Email marketing and marketing automation
- • Copywriting
- • Email design and development
- • Conversion rate optimization
- • Lead generation
Elite rose to McMaster University’s challenge of keeping potential applicants engaged through their decision-making process and guiding applicants through the application and offer process. We ideated and executed customized email strategies by faculty, including segments, journeys, copy and design of emails. We assisted in guiding students through the McMaster University email journey to ensure that the university was always top of mind as students choose their post-secondary institution.