Bravecto’s goal was to strengthen awareness among new pet owners while also reinforcing brand loyalty to existing pet parents who were already using the product. While typically skewing towards traditional media, Bravecto sought to be more disruptive in the market by engaging Elite to create a trusted multi-channel campaign spanning both online and offline tactics. The campaign spanned Google Search, Google Display, Programmatic, Facebook, X (Formerly Twitter), YouTube, Waze, Spotify, Radio, OOH and more.