Client: Lundbeck
Talk Depression Cross-Channel Campaign
Our Work
2017 Summit Creative Silver Award Silver Award | Category: Consumer Website
What we did
- • Cross-channel campaign creation
- • Email marketing and marketing automation
- • Search marketing
- • Conversion optimization
- • SEO optimization
An award-winning unbranded campaign executed for a leading Canadian pharmaceutical company that focused on educating patients about the cognitive symptoms of depression. Elite was tasked with creating a full cross-channel campaign spanning web, email (with marketing automation), social, and search. The website featured an interactive customizable “Talk to Your Doctor Guide” that allowed patients to tailor a PDF they could bring to help drive the conversation with their healthcare provider.
