Blue linesClient: Lundbeck

Talk Depression Cross-Channel Campaign

silver award2017 Summit Creative Silver Award Silver Award | Category: Consumer Website

Content of Lundbeck’s Talk Depression campaign that Elite Digital created

An award-winning unbranded campaign executed for a leading Canadian pharmaceutical company that focused on educating patients about the cognitive symptoms of depression. Elite was tasked with creating a full cross-channel campaign spanning web, email (with marketing automation), social, and search. The website featured an interactive customizable “Talk to Your Doctor Guide” that allowed patients to tailor a PDF they could bring to help drive the conversation with their healthcare provider.

Content of Lundbeck’s Talk to Your Doctor Guide that Elite Digital created.