Enviro-Loc
Leading Halton region interlocking and landscaping specialists
What we executed:
The Challenge.
Enviro-Loc Interlocking Ltd., an acclaimed team of interlocking experts based in Milton, Ontario, sought to enhance their digital presence and boost lead generation for peak season. Known for their exceptional craftsmanship and a 99% rating on Homestars, alongside the "Best of the Best" Awards, they turned to Elite for guidance.
Elite identified that a website redesign was crucial to improving their online visibility and engaging potential clients. It was the first key step in the marketing campaign. The new website needed to balance search engine optimization with an engaging user experience to convert visitors into valuable leads. Elite's task included enhancing the brand image through the website design while preserving Enviro-Loc's distinct aesthetics and identity of craftsmanship, innovation, and quality.
THE SOLUTION
Our Approach
Elite began with a comprehensive audit of Enviro-Loc's existing website in which we pinpointed its strengths and identified key areas for enhancement. Following this, we conducted a detailed competitor analysis, scrutinizing what others in the interlocking tile industry were doing well and where they fell short. This gave us a clear understanding of the market landscape and highlighted significant opportunities for Enviro-Loc to truly differentiate themselves and foster growth.
Through extensive research, we learned website visitors wanted to see finished products and transformations, along with clear access to pricing. Show, don't tell became our guiding light.
Equipped with these insights, we moved into the architectural phase and delivered a detailed sitemap as the blueprint for the website content.
THE SOLUTION
Visual Identity
The new website design and development are a strategic leap forward for Enviro-Loc. We integrated the updated visual identity into an open, minimalistic website layout designed to exhibit Enviro-Loc’s outstanding project images and comprehensive services, and make it easier than ever for users to explore and request a free estimate.
On the backend, we implemented a responsive, search-optimized architecture to enhance organic visibility and support the website’s SEO content strategy.
The final website is more than just a new look; it is a powerful tool engineered to boost user engagement, build trust, and ultimately drive business growth.
THE SOLUTION
Website Design & Development.
The new website design and development are a strategic leap forward for Enviro-Loc. We integrated the updated visual identity into an open, minimalistic website layout designed to exhibit Enviro-Loc’s outstanding project images and comprehensive services, and make it easier than ever for users to explore and request a free estimate.
On the backend, we implemented a responsive, search-optimized architecture to enhance organic visibility and support the website’s SEO content.
The final website is more than just a new look; it is a powerful tool engineered to boost user engagement, build trust, and ultimately drive business growth.
Success Soundbites
Since launching the new website, Enviro-Loc has seen significant gains in user engagement and lead generation. Complemented by targeted marketing campaigns, the improvements reflect a strong upward trend in digital performance compared to the same periods last year.
34%
Improvement in engagement rate
92%
Increase in form submissions
20x
more phone calls
