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Blue linesClient: Doritos - Wonder Woman

National Gamified Contest

Doritos x Wonder Woman 1984 contest homepage with gold-armoured Wonder Woman and the headline ‘Become a Warrior and You Could Win’

To celebrate the launch of Wonder Woman, Doritos teamed up with Elite Digital to create a bold, immersive contest experience. Fans could enter unique codes from specially marked bags to unlock exclusive digital lenses inspired by the film and earn chances to win exciting prizes. Designed with mobile-first UX and powered by a custom entry engine, the campaign brought superhero energy to snack lovers across the country - blending pop culture, gamification, and digital storytelling into one seamless experience.

Responsive contest entry form asking for email to begin the Wonder Woman 1984 prize experience