Client: Budweiser, Ruffles, NFL & NHL
Ultimate Sports Sweepstakes Microsite
Our WorkWhat we did
- • Contest engagement strategy
- • Digital creative
- • Web development
- • Contest administration
- • Winner selection & verification
- • Bilingual consumer support
- • Fulfillment
- • Contest legal
- • Reporting & analytics
Budweiser and Ruffles partnered with the NHL and NFL with the desire to create a fully interactive UPC and pin-code sports program. Elite rose to the challenge, and built every aspect of the digital contest from the ground up, including the rules, the mechanics, the website and consumer support and fulfillment functionality. With the help of Elite Digital, together we were able to create the biggest CPG sports program in Canadian history.
