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Blue linesClient: Cialis

Hockey Shootout Interactive Game

Cialis Hockey Shootout HTML5 game homepage with bilingual start screen and branded Cialis ice rink
Tablet and mobile views of Cialis-branded hockey game screens, including gameplay, healthcare messaging, and medical professional visuals

Cialis was looking to strengthen brand engagement and increase digital engagement. The team at Elite Digital built an interactive desktop/mobile HTML5 hockey game that included a fully branded Cialis arena, complete with scoring, commentary and sound effects. The interactive experience engaged consumers across Canada and dramatically increased time on site and return visits, all while strengthening Cialis’ brand image.

Play the Game

Cialis Shootout

Cialis branded centre ice view with interactive video overlay on a digital hockey rink
Various game states including results, physician call-to-action, and French language toggle